Seo business

10 things your competitors can teach you about SEO

Original thinking in the business world can be a big help, but that doesn’t mean you shouldn’t learn from others. Remember the old saying, keep your friends close and your enemies closer? Well, it might sound sneaky, but learning how your competition is performing search engine optimization (SEO) can really teach you a lot about how you can structure your marketing strategy.

Your competition is one of the obstacles your business will face in order to be successful. Keep in mind that in the world of SEO and digital marketing, there is ideally no one closer to you than your competition. So why would you neglect to find out about them when developing your strategy? You can find a wealth of information and gain a competitive advantage just by researching and analyzing your competition.

1. Identify your real competitors

When researching your true competition, I recommend that you include any website or business that you compete with for visibility and web traffic, whether or not you are selling the same product. A complete competitive analysis is no small task, but it will be worth it. Try to make a list of around five to ten competitors in your location and industry. Here is how I went about finding my best competitors:

  1. Use industry keywords to find businesses similar to yours on major search engines
  2. Set up Google Alerts to make sure you receive all the necessary updates on your competing products / services, and even keep up to date with industry news
  3. Find more competitors in your niche through association member directories

2. Determine which keywords you are competing for

Once you have determined your competition, now is the time to analyze the keywords, including the long tail keywords that you are competing for. You can actually start to analyze who ranks for the same terms. The Google Keyword Planner tool is what I used for this, where you just enter the URL of the competitors and the tool will show you the keywords related to the topics and content of their website. You can even identify the level of competition and the volume of keywords with this tool.

3. Explore their content marketing

To improve your rankings, increase your brand awareness, and increase your organic traffic, you need to produce high-quality content regularly and consistently. It is one of the most effective tools for search engine optimization and for gaining more leads. You can learn from your competition’s pitfalls, as well as their strengths. Check how often they post, the quality of their content, if they are sharing on social media, and rate the number of views.

What social media platforms are your competitors using? What kind of content do they post there? Are there any links to videos, articles or infographics? Are they using keywords on their social media posts? Take a look at the groups they interact with and how they do it.

5. Public

Some of the best information about your competition you’ll find in blog comments. Browse the comments you find and find out what the audience is saying. Work with the information you find to improve your product, so that it contains everything the audience really wants.

6. Product analysis

Do a full analysis of the products they offer and find loopholes in development where possible, that way you will find features that you can include in the products you offer. Or you can combine your expertise into their product, give it an effective twist, and sell it competitively.

7. User experience

With online marketing, we are moving to responsive formats to deliver a consistent experience across all devices and screen types. The rise of mobile marketing means that user experience will always be the key to customer satisfaction. Find out what your competition is doing, so you can keep up with the advancement of technology.

Before you begin your link building strategies, it helps to determine what the competition is doing. You can find potential link opportunities for your website. Use your sleuthing skills to find out more about their high authority backlinks, distinguish between spam and quality links, and identify potential sources of backlinks.

9. Conversion techniques

Some companies use lead magnets or offer their audience free offers to entice them to join their mailing lists. The type of incentives and magnets they use can give you insight into what exactly you can do to increase the value of your offer and therefore gain more leads.

10. Local SEO

It is important to note the search engine optimization efforts of your competitors in your local landscape, especially if you are operating from a physical location. Find out if your competitors have updated their local profiles in popular online directories. Look for consistency in contact information on their profiles and on their website, how much they’ve used their profile features, and whether they bother to interact with local reviewers. I actually created an ebook on this late 2016 from last year titled: Main Guide: To Dominate Your Local SEO Competition.

This ebook is free and packed with always up-to-date strategies with resources for local SEO, as well as ways to beat your competition!

Now that you’ve got some valuable insight into your competitors’ search engine optimization strategies, get started! You are now in a better position to improve your online presence and outdo them all.