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If you’re not a tech expert, local SEO can be intimidating. From the outside, it may seem like a lot of speculation and experimentation with no consistent results. And yet, it can have a big impact on the success of your business. Just consider these statistics:
- 93% of online experiences start with a search engine
- 75% of users never go past the first page of search results
- Search is the number one driving force behind traffic to content sites, beating social media by over 300%.
Related: 5 SEO Techniques You Are Doing All Wrong
Here’s the good news: If you don’t know much about local SEO, but are ready to implement it, you’ve come to the right place. Below, you’ll find tips from 12 SEO experts to help you dominate your local search engine rankings.
1. Chris Rodgers
“Save time and money – and improve rankings – by outsourcing the tedious task of managing bulk local listings. Local SEO can be tricky to manage; it is a long term job which can prove to be quite costly for the client. The truth is, apart from building quotes, traditional SEO factors like on-page content, backlinks, and technical crawl health have a huge impact on local SEO rankings.
“In our agency, we have found that the use of external tools and resources can minimize the costs of managing local listings. Rio and Bright Local are two platforms that stand out as good options for managing local lists in bulk. Beyond local SEO platforms, we work with internal client resources to perform list management under our direction.
Since this part of local SEO requires a fairly low skill set and is time consuming, finding a way to outsource effectively can save clients a lot of money which is better spent on more difficult aspects of the business. SEO.” – Chris Rodgers, from Colorado SEO Pros
2. Chris Everett
“There is no hard and fast rule about local landing pages. Deciding how many to add to your website depends on your location and what is being targeted. Sometimes the thought of creating a bunch of local landing pages can cause customers a bit of panic. But if you want to optimize your site for multiple locations, you need to take the plunge. It’s just a matter of taking into account what’s being targeted.
“For example, if a business has a dozen locations statewide, it makes sense to have a landing page for each location. However, if a business operates in a small area and surrounding municipalities have a low population, a dozen landing pages This is overkill. Instead, stick to targeting a single city and its surroundings on the same page. “- Chris Everett, Atlanta SEO Consultant
3. Chris Lara
“Take advantage of a directory submission service to create relevant links. Linking to directories is a valuable factor if you want to improve rankings. But it has to be strategic and intentional – and therefore requires a lot of time and manual effort. To help build links that evolve, use a site like directorymaximizer.com.
“Outsourcing to a service like this saves time in finding the most relevant web directories for your unique site. It also manually submits to each directory. This way you can quickly and efficiently build a profile. diversified links while focusing on other SEO activities and priorities. ”- Chris Lara from Lara Master Creations
4. Will Guthrie
“The domain name you choose plays an important role in SEO which can impact your ranking. When you start your business for the first time, think about which domain name you choose. Whichever you choose can ultimately have a big impact on SEO. You might think that including targeted keywords is a sure-fire way to improve SEO. But this approach has actually lost ground in recent years.
“Today, Google loves authenticity and uniqueness. So focus on promoting your brand through your domain. Just make sure it’s easy to spell, short, to the point and memorable. also remember that any name you choose will take at least several months to evaluate. ” – Will Guthrie, from Blue laser design
5. Erick Carlson
“You can get high rankings from effective, quality content. If you want your site to rank locally, you need good content. You do not know where to start ? Take a look at the top five or 10 local sites in your industry and use them for inspiration.
Also, create pages of 500-700 words depending on each target keyword (such as ‘plumbing repair’). Include images with alt tags, as well as reviews or testimonials. Every product and service must have its own page, with description, images, tags and categories. – Erick Carlson, from WebTechs.Net
6. Kyle Sanders
“Claim multiple ads on the first page of Google by leveraging the untapped authoritative directories in your industry.” Find three or four well-known business directory websites in your industry and check the first four pages of Google for your target keyword and see if those websites are currently showing up in the search results.
“If a directory website doesn’t show up, list your business on that site and carefully complete all of the requested fields, including a full description, as many photos as possible, and several customer reviews. Finally, link to that specific directory page, and eventually it should rank based on existing domain authority, industry relevance, added content, and growing authority. “- Kyle Sanders, from Comprehensive web resources
Related: 4 Things Every Entrepreneur Should Know About SEO
7. Andrew Hagni
“Optimizing your website for search engines starts with great on-site content. There is no secret formula or magic trick to getting organic SEO results. You need to have the best content possible, while creating a great design and user experience for your customers.
8. Andrew Tuzson
“Accurate and consistent quotes are critically important because Google uses them to gauge your business’s online authority. When I work with a new client, the very first step in the process is to verify their citation information. This includes any mention of their business details, such as name, address, and phone number, on any web page.
“Quotes can be structured, like on Yelp, or unstructured, like in a newspaper article. But what I’m looking for is to make sure they’re all accurate, up-to-date and consistent. important because Search Engines rely on the consistency of your online business information. If it is inconsistent, it can impact results. ”- Andrew Tuzson, from Evol Creative Empire
9. Gayatri Patel
“Link building and keywords are fundamental parts of good SEO. If you could only focus on two things I would say aggressive link building and identifying the right keywords to rank for. Once you have your keywords in mind, you need to create unique landing pages for each set. Also, don’t forget to update the meta titles and meta descriptions to correlate them with the keywords.
10. Shailen Lodhia
“Rank # 1 is useless without a positive impact on conversion and sales. Unless SEO leads to conversions, it’s worthless. So if someone clicks on your site and immediately leaves it due to poor content or poor user experience, then all the optimization in the world doesn’t matter. You need to focus on converting once a prospect comes to your website.
“I measure it by the number of people who go to the ‘Contact’ page because they go there for a phone number or an email address. ” – Shailen Lodhia from EXPRESO
11. Steve Schawb
“Use your business network as the basis of your local link building effort. Start by mastering the basics, including developing local links. If you don’t know where to start, just check out your network of contacts. This includes business owners, vendors, vendors, chambers of commerce, trade associations, charities and nonprofits you work with – and your local newspaper – as well as local bloggers.
12. Skyler Malley
“There isn’t a single tactic that will help you increase rankings. Take a multidimensional, foundations-based approach. I recommend taking a three-pronged approach to SEO. First, make sure that your Google My Business page is optimized and correct and that it also has the correct name, address, and telephone (NAP).
“Then use a local syndication service like Moz Local, Yext, or Advice Local, to make sure the correct NAP is on all of the major local websites. And, finally, invest some effort in building traditional connections. This is really always where you get your money’s worth in terms of rankings. “- Skyler Malley from Firestarter SEO
Related: These 9 SEO Tips Are All You’ll Need To Rank In Google
Don’t be intimidated by SEO. It can be your best friend if you use these simple yet expert proven strategies to increase your business’ online visibility. When you do, you’ll be on your way to growing your brand, expanding your reach, and ultimately gaining an edge over the competition.