Are you ready for a content refresh on your website?
According HubSpot, the biggest challenges marketers face with content marketing include creating content that generates leads, finding ideas for new content, and creating content that gets high levels of engagement. In addition, a survey conducted by Semrush found that 55% of respondents said improving its quality was the most helpful tactic to improve their content strategy.
Taken together, these stats lead to one obvious conclusion: a content refresh can be the go-to for many marketers, helping them drive SEO and improve engagement. Therefore, here is everything you need to know about a content refresh.
What is a content refresh?
To put it simply, a content refresh is an in-depth analysis and subsequent modification of all your content, including the content of your website, blog, etc. Essentially, it’s a way for you to update old content, but it can also help you reuse old content more effectively in new content.
why do you need it?
As you can already see, a content refresh has many benefits. Even if you can’t do it yourself, you can still hire professional writers who can help you. Whether you decide to do it yourself or with someone’s help, you need to consider all the benefits it will bring you:
Keep the brand relevant
People will continue to find your old content and discover your brand that way. But if your old content is very outdated, potential customers may get the wrong impression of your competence as an expert in the field. Using a content refresh, you can update your old content and keep your brand relevant.
Update content with new findings
Likewise, the fact that you update old content with new discoveries will already benefit you in itself. Your old content includes valuable resources that you can link to in your new content. This is why you need to keep your old articles up to date.
Save time on content creation
Creating new content while maintaining a high degree of quality is quite difficult and can be time consuming. However, when refreshing content, you can streamline your process of repurposing old content into new content. This can save you time on content creation as you will already have some parts ready.
Keep up to date with new SEO practices
A content refresh can also help you keep up with new SEO practices. You will implement these practices in new content, but because you want old content to perform well too, you will need to update old content with these new SEO practices.
How can you implement it?
Now that you know why a content refresh is so powerful, it’s worth discussing best practices for implementing it:
Select content for refresh
First, you need to select the content for a refresh. Perform a very thorough analysis of all the content you have published online. Prioritize the type of content you want to update (e.g. outdated articles, poorly designed infographics). Select all the content you want to work with and get ready for the next step.
Correct factual errors
When you start working with the content you have selected, you will first need to correct any factual errors if there are any. This is especially important for content that has become factually stale due to new discoveries on the topic covered by the content.
Updated with new findings
Once you have corrected factual errors, you can update the content with new findings. These can be quotes from experts, research findings, and important events related to the topic.
Look for a new angle
If you want to use some of your old content to reuse it and create new content with its help, it’s a good idea to look for a new angle. How to approach the same subject in an original way? Think about it and create new content. You can also use old content as a basis for new content (for example, an old article can be repurposed into an infographic).
Add new parts
Another way to refresh old content is to add new parts to it. For example, you can add more entries to lists. You can also add new results in a separate section.
Link to relevant content and sources
It is very important to include links to your content. These can be internal and external as long as they are relevant. Be sure to link to any sources you used for new discoveries you added. You can also link to your other content related to the topic, as it is considered a valuable resource for your audience.
Proofread and correct
Don’t forget to review and edit the content you’ve updated. First check the text for factual errors, then check it for linguistic errors. You can use a proofreading tool that detects grammar, spelling, and punctuation errors. It’s also a good idea to use a readability tool to improve your content.
Schedule posting times
If you’re just updating old content, you can do so at any time. However, if you re-post updated or reused content, you will need to plan posting times wisely. Think about when your audience is most active online.
Publish and follow
Finally, publish your updated content and track its performance. See what works and what doesn’t. When you do a content refresh in the future, use your experience to do it even better than this time.
To sum up, performing a content refresh can be the perfect solution for many marketers struggling with content marketing. Use the tips in this article to help you do a content refresh yourself and improve your content strategy.
Frank Hamilton is an editor in the Essay Review Service writing judge