Seo business

3 Ways Website Security Affects SEO

Have you ever heard of a little thing called cyberattackers? These little stinkers are getting smarter every second, and it’s now more important than ever to make sure your website’s security is top-notch.

Over the past few years, cyberattacks have exploded. Whether you are a small organization or a large business like eBay, no one seems to be immune. But website security risks go beyond data breaches, they also affect your search engine optimization (SEO).

HTTPS is not just a “nice to have”

Have you ever noticed that some websites start with “https://” and others with “http://”? So what’s the difference, and why is this letter so important?

This single letter can mean the difference between a data breach and smooth browsing. “https://”, also known as an SSL certificate, literally means that the website you are browsing is encrypted and secure. Nothing says “run for the hills” like a warning message from your browser when you land on a website.

Website updates should not be put on the back burner

You have discovered SSL certificates. Now comes the question: “Why is website security important for SEO?”

According to Google Search Central, although the primary purpose of an SSL certificate is to store information, it also benefits SEO. When crawlers crawl your website, they began to rank websites with SSL certificates higher than those without.

Not all bots are created equal! Some bots, such as Google bots, are there to crawl content and tell a user if the article appearing on the search engine results pages (SERPs) matches their search keyword. Other bots, such as malicious bots, are designed to enter and destroy your site. Keeping your network secure 24/7 isn’t impossible, you just need to make sure you have the right software to protect against attacks.

A surefire way to see where you stand

There are many tools on the internet to test your website security and SEO. Some of our favorite tools to use here at SmartBug are ones you might be familiar with. And, if you don’t, it’s time to get familiar with them! They will be incredibly useful in the long run.

SEMrush

For those of you who have used it, what’s not to like about SEMrush? For those of you who haven’t, give it a try, I’m sure you won’t be disappointed. This incredible tool allows you to perform a full site audit, discover traffic analysis, research organic and paid keywords, see where you rank among your competitors and so much more. Knowing all the information provided by this tool brings you one step closer to success.

HubSpot Website Review Tool

When it comes to having an overall understanding of your website’s performance, HubSpot free the website ranking tool ticks all the boxes.

Not only is it simple and easy to use, but it also explains each of the factors it delves into and gives you quick tweaks on what to fix. One thing to note, though: this free tool only evaluates your website’s homepage.