Seo advertising

5 bad SEO practices to avoid

If you’re new to SEO, you might be tempted to try some of the tactics you’ve read about online. However, not all of these practices are effective – and some can even hurt your website’s rankings. In this blog post, we will discuss five bad SEO practices that you should avoid. By following these tips, you can improve your website’s ranking and avoid penalties from Google.

Guest post trusses

One of the first bad SEO practices to avoid, and probably one of the most harmful, as the digital marketing agency Cozab explains in This article, engages with guest post farms. What is a guest post farm? This is a website that only exists in links to other sites and that’s what you would call “shopping links”.

At all costs, you should avoid guest posting farms at all costs because these websites will not help you increase your rankings at all. These sites link to any website that buys from them and has totally unrelated content, not to mention shoddy. As such, not only will this lower your rankings, but Google can identify these sites fairly quickly and you don’t want to be associated with them.

Light weight content writing

About links: While link building is an essential part of any SEO strategy, as it helps sites build authority, you should never write light content just to add a link. Most importantly, you should never write lightweight content for the sole purpose of inflating your site’s content bank.

Why? The sole purpose of a search engine is to solve the user’s search query, and that only happens with high-quality content. Not only will thin content not help you improve your rankings, but Google’s first major update, Panda, can identify thin content. Always make sure your content is high quality and relevant, and aimed at solving a user’s search query.

Not optimizing your site

Another bad SEO practice that you should avoid is not optimizing your site. Many websites spend a lot of time and effort on offsite SEO; using social media, guest posting, hiring influencers, participating in forums, etc., while ignoring on-site SEO.

What is on-site SEO? reduce the loading speed of your site; create high-quality content; ensure a simplified user experience; optimize meta descriptions and title tags; and more. Optimizing your site using on-site SEO is just as important as off-site SEO, and one is not superior to the other. Imagine you are making sure your site gets a lot of traffic, but the site takes 6 seconds to load, or when the user finally gets to your site, it’s an unorganized mess they can’t get through.

Prank Keywords

One of the worst SEO practices you should avoid is so called “keyword stuffing”. As you may know, using keywords is an essential part of SEO. If you don’t know, keywords tell search engines what content can be found on your website or on your website pages. Essentially, when someone searches for those keywords, that’s what helps your site get suggested in the SERPs.

However, one big mistake you should avoid is stuffing your site, or a page on your site, with as many keywords as possible in the hopes that it will boost your rankings. Worse than that is using the same keyword or keywords over and over again. Google’s algorithm can detect it and will penalize you for it.

Ignore mobile users

Finally, the last bad SEO practice you should avoid is ignoring your mobile users. Did you know that half of last year’s search traffic came from mobile devices? More importantly, did you know that Google will crawl the mobile version of your site first before your desktop version?

Google and other search engines have started to realize how important mobile users are and prioritize sites that have a mobile-optimized version of their sites. In other words, ignoring your mobile users is not only bad from an SEO perspective, but you also reduce your site’s accessibility as well as the traffic you might receive.