Seo business

5 big myths about SEO

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The giant flow of information on the Internet leads to the emergence of myths and misconceptions on various fields and topics. SEO – Search Engine Optimization – is no exception.

The myths that circulate around SEO often stem from ignorance and the desire for quick results. The danger lies in the fact that this ignorance leads to assume these myths, most of the time, as truth.

All the great SEO myths end up leaving many professionals and entrepreneurs confused and unsure of the way forward. In this way, the best recommendation we can give is to always question the information and prove the truth of the facts and fundamentals.

In this article, we share 5 top popular SEO myths:

Myth 1: content marketing is essential for SEO

In a way, this statement is true. Creating useful and relevant content for the user can be a source of profit for a web page. However, more is needed for the effects on SERP search engine results pages if they start to be felt.

This is where factors like quantity and quality of external links received, keyword research work, image optimization, usability, design and page load speed come in, among others. . All of these concepts must go hand in hand with content creation. because some do not work without the other and only then will the long term results be visible.

Myth 2: Link building is irrelevant

This myth was fueled in particular after John Mueller, webmaster trends analyst at Google, said link building would be something he “tries to avoid.”

Of course, this statement has been misinterpreted. Links remain an important ranking factor. However, what John Mueller wanted to convey is that link building must be something natural, built over time, guaranteeing Google a relationship with quality links.

The focus shouldn’t be just on bonding, as the strategy can be less productive. However, it should not be neglected either. The concepts of “link building” and “content” must go hand in hand, so that the links refer to the context of the content and that there is, together, a balanced approach.

Myth 3: Keyword research is not essential for SEO

Following the launch of Google Hummingbird (a new version of Google’s algorithm implemented in 2013), the myth was born that keywords would no longer be important for search engine optimization.

However, this has never been stated by Google. The main objective of this new algorithm is to improve the understanding of semantics in searches.

In other words, it has become possible to conduct analyzes more broadly, improving performance in interpreting searches in which natural, everyday language is used.

The danger of SEO myths is that they are sometimes taken to be true for many marketers. In this sense, these are factors that we no longer work on, which leads to wasting real business opportunities.

Decreased online traffic, interactions, and conversions are things a business can feel if they don’t invest in these SEO-relevant factors.

Myth 4: loading speed has no influence on SEO

The possibility for the user to leave a page with a load speed between 1 and 3 seconds is 32%, while if the page load speed is more than 4 seconds, the probability of abandonment increases. at 90% (Think with Google 2018).

In fact, Google appreciates fast websites and, as the company announced in March of the previous year, is gearing up for the launch of the first “mobile-first index”. So, website load speed is an SEO factor because Google considers it a ranking factor.

It is crucial that businesses focus on search engine optimization by providing the best user experience, both in the mobile and desktop versions. The easiest way to do this is to perform an SEO audit and you need to learn how to perform a technical SEO audit for your site.

Myth 5: the sitemap is available

Sitemaps are files that provide information about pages and other parts of a website. These files are read by Google in order to follow the website more intelligently. Thus, when Google cannot easily crawl part of the site, it is precisely the site map that allows it to find the pages better.

This justifies the fact that it is essential to include a sitemap on the site. Although the pages of the website can be properly linked and in this way web crawlers can detect most of the website, the sitemap still helps for more efficient crawling.

This is especially true when it is a website with a high number of pages, recent, with few external links or when the pages are not properly linked together.