According to Ahrefs, a search engine is the starting point for 68% of all online interactions. We understand the importance of engaging with target consumers in the times that matter most to them as small business owners.
Our pages should be the first to greet them, whether they’re looking for a product or service, or getting ready to call or visit a store. That’s why so many of us spend so much time, effort, and money on small business SEO.
The problem is that search engines like Google don’t provide you with a roadmap to success. Yes, there are webmaster guides and blogs out there that can help, but the most popular websites have learned the majority of their lessons through trial and error.
As a small business owner, I had to go through the rigors of learning successful SEO along the way, and I still do every day.
Looking back on the past six years, it’s clear how far our content plan has come, but I’m also mindful of the time I’ve spent spinning my wheels. Here are five things I wish I had known about small business SEO before I started.
1. Create content based on a single keyword or phrase
When it comes to developing a business site, the most common mistake small business owners make is that they rush to get a site up and running as fast as possible. They don’t care what search keywords their target audience uses to find a similar site, which can be a big mistake.
Writing content in the style your target audience prefers is just as important as showing them why they should come to our store or call you. Let’s look at a typical scenario.
The following example illustrates a typical error we see. A residential roofing page is created by a roofing company. They started by showing how they struggled in the beginning, what type of roofs they usually work with, and have written recommendations from their satisfied customers. All in all a fantastic website.
The problem is that they end up assigning the term “residential”. Not a roofing company for homes or a roofing company that installs roofs. How many people do you know who use Google to search for a roofing company using the term “residential”? They do not have any ! They search for terms such as “roof repair company near me”, “roof repair company near me”, etc.
So before you start writing a page or blog post for your website, ask yourself, “What is the search term or keyword I am trying to rank for?”
2. Make data work for you
At first, it’s so obvious that everything will overwhelm you. Unless you hire an SEO expert for your business site, it will be difficult to find the right path. I highly recommend using Google’s Keyword Planner Tool. Its use is completely free.
If you are not short on budget, I also suggest using Ahref SEO tool for your business site. It’s a bit pricey but you’ll get a lot of benefits.
The Google Keyword Planner helps me figure out which search terms or keywords are most common in the area where I’m trying to rank with my service. By reviewing this before developing a new page or post, I was able to avoid using the wrong keyword or a slightly different version that doesn’t get as many monthly searches.
The Ahrefs dashboard is the second tool I use. One of the most effective SEO analysis methods available. You can use this method to check the keyword density of a search term, which indicates how competitive it is.
I suggest you check the frequently asked questions, it is very effective to find relatively high demanding questions from your target audience.
You can also take a closer look at your rivals to see what keywords they’re rating for or what blogs they’re getting the most traffic from, then base your content strategy on that.
As you can see, there are several SEO tools available that allow you to take advantage of the data generated by searches.
3. Pay attention to long tail keywords.
I mentioned it briefly at the beginning of this article, but focusing on long tail keywords is far superior to focusing on broad keywords. Long-tail keywords, as the name suggests, are longer, more descriptive search phrases that your visitors are likely to use the closer they get to making a purchase or contacting you. .
Long-tail keywords are even easier for you to rank for, so if you’re new to SEO, they’re your best friend. If you own a plumbing business, for example, ranking for the keyword plumber would be incredibly difficult at first.
This is why you should try to rank for more basic keywords such as “24/7 emergency plumber near me”, “residential plumbing company near me” or “home plumbing company”. repairing well pumps near me”.
You’ll get a better idea of what will work best for your website by looking at the types of phone calls or lead form submissions you want to generate.
4. Maintaining consistency is crucial
The more time you spend on your website, the better the results will be. We were thrilled to get 50 visits to our website in a month when we launched our business. Regularly, we now have more than 1,000 visitors.
We still have a long way to go, but we started seeing lasting results when we started creating a cohesive SEO content strategy for our website. The question is, how do you do it?
Make a plan. “If I only had an hour to chop down a tree, I’d spend the first 45 minutes sharpening my axe,” says a quote attributed to Abraham Lincoln. His quote, in my opinion, can be applied to crafting an SEO strategy.
Examine rivals’ blogs to see what they’re writing about. Start by researching keywords or search phrases that you think your target audience is using and see what shows up in the results.
Finally, write down frequently asked questions or topics they want to explore during regular client or client meetings. These two techniques will help you develop a marketing plan for your website.
You don’t have to blog every day, but at least once or twice a week you can try to update your website.
5. Have patience
It takes time to rank a website. It requires concentration, imagination and, above all, patience. “Energy and perseverance overcome everything,” said the great Benjamin Franklin. When it comes to SEO, be persistent.
Always be able to learn and spend time keeping up with the latest SEO trends. The beauty of SEO is that the solution is never far away.
You won’t see improvements on your website on day 1 or even day 15, but I guarantee that after a few months your website traffic and overall performance will be dramatically improved.