In the world of SEO, there are many different techniques and approaches to take. Things like black hat to organic SEO to technical SEO and everything in between. Each type of SEO approach uses something a little different. They also have specific intentions behind them.
Today we focus on organic SEO. There are several factors that are important to remember here. Keep reading to learn more about 5 of the most important factors in organic SEO.
What is Organic SEO?
Let’s start with the basics. what organic SEO as opposed to any other type of approach? The purpose of this approach is pretty much the same as any other. You want to optimize your ranking on search engines. The difference here is the approach and how you improve your rankings.
The goal of organic SEO is to drive this improvement using organic methods. In other words, you want to get results and rank on search engines, but you want to do it by understanding the algorithm and using a natural approach.
Organic means natural in a sense here. Just like when you think of organic food. In this approach, the results were simply achieved with natural tactics such as the use of keywords and really great content. Everything is free in this category.
Now, let’s look at these 5 important factors to know.
- Site activity
One of the things that will organically affect your website is the traffic you get to your site. There’s more to this though. You need to drive people to the site and make sure it’s fast enough. You also want to entice them to stay a while.
This is achieved by having a really great site. A site with great speed and a welcoming environment will retain people longer. The more people that make the effort to visit your website, the better off you are. But, the time they spend on your site is also important.
They don’t have to spend hours on your site, but it’s best if they stay on your site for at least a few minutes. This number is actually triggered by how long they stay on a competitor’s website in the rankings.
So if they visit you for 5 minutes and visit the competitor for 1 minute, you will tend to rank higher.
Attract people to your site, but also give them a reason to stay for a while.
- keep it fresh
Websites that never add anything new or change things up a bit won’t rank as well. Organic SEO uses fresh content to help keep things fresh. It might just be the occasional addition of a new blog post.
It could be changing a few words on the website, adding something new, or even changing it completely.
We know it’s not possible to change your website every week. That’s really not what we mean here. However, you can change little things here and there or just add new content regularly.
Having a linked blog on your website and updating that blog at least twice a month can be extremely helpful. This helps keep information up to date and shows that you have a stake in keeping things up to date.
- Backlink Articles
Backlinks are a relevant way to use organic SEO. It is simply the act of using another site to link to your site. The intent is that you submit an article for publication. The third-party site will publish your article and anyone reading that article will be redirected to your site.
On the same note, you can also use backlinks in your own articles. Using backlinks is a simple way to improve your rankings.
The backlink must be effective and reliable. It shouldn’t be overdone either, so keep that in mind.
Remember the importance of website security. If your website is not secure, it will definitely rank lower on SEO. The most common way to secure a website is to use HTTPS. It is simply a type of domain known to be secure.
Search engines look for security details and the algorithm will use this indicator to rank your site. If you can’t provide a secure website, you’re going to be downgraded in the rankings. Securing your website really isn’t difficult. Just do it.
It is a necessity.
Finally, your website should be user-friendly. If people are bouncing or it’s hard to navigate, it’s going to drag you down in SEO rankings. Did you know that most search engines use either a trained algorithm or even bots to sort through the details?
You need to use these technicalities to rank high on SEO rankings organically. Keep in mind that you work to attract people, but the ultimate goal is to find out how you can improve based on an algorithm.
Beating the algorithm is what will ultimately allow people to find you. It’s because you rank higher. Then, as more people find you and visit your site, your rankings continue to improve as you get site traffic.
Make your site welcoming and user-friendly. Try to avoid high bounces and try to engage the site in such a way that they visit multiple pages while they are there.
Organic SEO approach
When thinking about organic SEO, remember that the focus is on engagement and view rankings. You do this using natural means and not a bunch of paid ads or boosting.
Yes, paid boosting and marketing can be helpful but that’s not really what an organic approach is. Work to drive your rankings using natural approaches like a great site, well-placed keywords, and fresh content.
Once you’ve brought customers to your site, you also want to keep them around for a bit. These 5 tips will help you