Local SEO is very important to many small businesses and is also one of the hardest online marketing strategies to master. That’s partly because Google’s algorithm isn’t playing any game these days, and partly because there are so many companies working on their local SEO at the same time as you. If these people are your competition, it will become increasingly difficult to rank them over time.
Despite all of this, there are still businesses that fail to embrace the essential nature of local SEO. Some try to keep things on a purely social playing field by buying Facebook ads and focusing their marketing efforts exclusively in those areas. Others (seemingly) deliberately ignore the opportunity offered by local listing pages offered by major search engines – Google, Bing and Yahoo each offer pages that businesses can claim in order to increase their local exposure. And if the search engine has a result to deliver that was created with its webmaster tools, don’t you think it’s more likely that other content will show up when someone searches for a term relevant to your business ?
What does local SEO do for your business?
Local SEO can do a lot of things for your business that can boost your rankings, but did you know there are other benefits as well?
- Local SEO helps your business appear more authentic – Local listings served by major search engines are gaining popularity with users who believe these listings are more authentic than organic or paid search results. Many factors increase the trust factor of local listings, including maps, verifying contact information, relevant media, and customer reviews, among others.
- Local SEO adds more credit to your rankings – Local SEO can have the added benefit of giving your rankings a boost by putting them in a different class than traditional organic or PPC results. More screen real estate is devoted to local results (especially with Google) and that means businesses that can be listed in those local spaces are going to show up more often and show up in front of more potential customers than a business that doesn’t. does not. engage in local SEO.
- Local SEO can help increase conversion – Users who search for more localized terms are more likely to convert on average. Since the person is often in the area of the company they are looking for, they are more likely to look at the company’s website and then possibly contact that company by phone, email or in person.
- Local SEO is the ticket for mobile traffic – With features like Facebook nearby for social users and the different ways major search engines structure their local mobile results pages, you could easily see a big boost in mobile traffic just by engaging in a little SEO local. Make sure not only that you have a mobile version of your website, but that all versions of your website, social profiles and other web presences are as complete as possible and present the name, your business location and phone number.
Local SEO is kind of a low hanging fruit in the internet marketing industry. Your business can start with something as simple as claiming your local business pages offered by major search engines. Beyond that, if you think you might need a little help getting things done, consider hiring a well-recommended SEO services company trusted by US marketers. Just ask around and see which names pop up the most among business owners in your industry and you’ll have an idea of who you might want to contact and who you might want to avoid.
Local businesses can really reap the benefits of local SEO because most people like to support local businesses as opposed to national or global chain stores.
Be warned, local SEO is like any other type of SEO in that things change daily (search engine algorithms being a major player) and there are no guarantees. All your SEO service provider can do is focus on a sustainable, content-driven strategy for your website and see it through!