Seo advertising

6 Keyword Tools for Video SEO

Keyword research for search engine optimization identifies queries from a target audience. The process is similar for all forms of content, including videos.

Knowing people’s keywords for finding videos can translate to better YouTube marketing, higher rankings in Google’s video carousels, and a better understanding of your prospects’ buying journeys.

Buyers are looking for video demos, reviews, and how-to tips. A solid e-commerce video strategy should include them all.

I rely on six tools to uncover consumer keywords when searching for videos:

  • YouTube AutoComplete,
  • You complete me automatically,
  • Pemavor,
  • Google Videos,
  • “Related searches” on Google Videos,
  • Tube Ranker.

6 keyword tools for videos

YouTube AutoComplete. YouTube, like Google, automatically suggests queries as they are entered based on popular searches. The auto-complete feature expands suggestions as additional letters are typed.

YouTube’s auto-complete feature expands suggestions as additional letters are typed. Click on the image to enlarge.

YouTube’s auto-suggestions appeal to a different type of audience than Google’s. For example, Google’s top suggestions for the search query “smartwatch” are “smartwatch for women”, “smartwatch for men”, and “smartwatch for children”. All signal commercial intent, the start of a buying journey.

YouTube’s main suggestion for “smartwatch” is “smartwatch connects to Android”, which reflects an informational intent from, presumably, a product owner.

But not all YouTube suggestions are informative. Product reviews, unboxing, and shopping tips were all included in the auto-suggestions for “smartwatch” in my testing.

However, Google’s suggestions more clearly signal purchase intent. Buyers on Google are likely further along in the buying journey than those on YouTube.

Traders should optimize for both.

You complete me automatically is a handy, free tool that expands YouTube Suggestions by adding each letter of the alphabet behind the query, then grouping the letters into eight sentences each.

The feature is useful but limiting because YouTube’s native suggestions include a lot more. Also, You Autocomplete Me has no filtering or sorting options. Nevertheless, it exports a user’s entire list to an Excel file for detailed analysis, such as keyword grouping and trend identification.

Screenshot from YouTube for "smart watch d."

YouTube provides many suggestions when adding a letter behind a query. This example from YouTube adds a “d” after “smartwatch”.

Pemavor provides a free tool that runs YouTube autocomplete and filters results based on user-chosen modifiers. Pemavor’s keyword clustering feature is handy for discovering real modifiers from YouTube searchers.

Screenshot for "smart watch" research on Pemavor.

Pemavor runs YouTube autocomplete and filters the results based on the modifiers chosen by the user. This “smartwatch” search example shows YouTube as the keyword source and “reviews” as the modifier. Click on the image to enlarge.

Google Videos is little used for marketing purposes given the dominance of YouTube, owned by Google. Admittedly, Google Videos comes primarily from YouTube, but Google’s algorithm powers search results from the former. And using Google’s algorithm can reveal hints of optimization.

One of my favorite features of Google Videos is to group a search into underlying and neighboring topics, which is useful for developing a keyword list and identifying related terms. Grouping also reflects buyer journeys to purchase, which inform your product positioning and website structuring.

Screenshot of Google Videos search for "smart watch."

A Google Videos search provides groups of underlying and related topics. This example is for a search for “smartwatch”. Click on the image to enlarge.

Related searches on Google Videos. Google Videos generates “related searches” below organic search results. Related searches for videos differ from Google’s main search results, confirming that users are using Google Videos differently, with distinct keywords.

Screenshot of "associated researches" on Google Videos

This “Related Searches” box appears on Google Videos for the query “smartwatch”.

Screenshot of

This “Related Searches” box for “smartwatch” appears on Google’s top search results.

Tube Ranker is a premium marketing tool that uses its own algorithm to surface YouTube keywords for optimization. A related free tool provides YouTube’s monthly search volume.

Users can export keywords to an Excel or CSV file, although the tool does not identify data sources.

TubeRanker screenshot of keywords for "smart watch."

TubeRanker uses its own (undisclosed) algorithm to surface YouTube keywords. This example is for the search “smart watch”. Click on the image to enlarge.