Seo agency

6 Signs You Should Bring Back Your Old SEO Agency

If your old company got you good results and it wasn’t doing anything bad, there’s nothing wrong with going back – it happens all the time.


Everyone wants a change once in a while, and sometimes business owners think that a new SEO company will be a fresh approach and create a great digital marketing funnel for the business. But it’s not always the case.

Whether financial reasons, disagreements, a lack of knowledge or understanding, or a fresh approach with a fresh eye was the cause for moving to a new SEO agency, dumping your old company isn’t always the right one. option. Yet it happens.

Since not all SEO agencies are the same or capable of producing the same results, here are six red flags that will alert you when it’s time to bring back your old one.

Drop in ranking

When moving to a new agency, it is not uncommon to see some decline in rankings as a new SEO strategy is implemented. However, the drop should be minor and your rankings should eventually recover and result in increased organic traffic. If there’s been a consistent drop in rankings that’s been going on for too long (more than three or four months), the new agency isn’t doing the job.

An entrepreneur reported an 80% organic traffic loss within days of hiring a new SEO company (this is just crazy and I could think of a few reasons why this could have happened). You don’t want this to happen to you because the longer your rank continues to drop, the longer it will take you to move up the ranks.

Non-responding company

Image by Icons8 team, via Unsplash.com.

When working with an SEO company, you need to be in constant contact so you can understand what is being done and how the results are being generated. An agency should communicate with you to fully understand your business and your needs, because SEO is not “one size fits all”. If you find yourself constantly being ignored, questions going unanswered, and a general lack of personal interest in your business, you’re dealing with the wrong agency.

You hired them, not the other way around, so playing phone tag is not an option. You should communicate with your business weekly, if not daily.

Increase in spammy links

An increase in spammy links is a huge red flag that you can’t ignore.

Any good White Hat SEO company strives to keep your link profile clean by building only credible links. If your link profile is tarnished by spammy links, it’s likely that the company you hired either doesn’t follow Google’s algorithms or is taking shortcuts with black hat tactics. Eventually, you’re going to be hit with a Google penalty, suffer a serious ranking drop, and struggle through a lengthy recovery process. It’s not funny.

Unclear strategy

You should be aware of everything that is going on with your SEO strategy from the start. You should also be able to ask your SEO a technical question and get a clear answer that makes sense to you. You shouldn’t have to work with someone who is green and lacks important offsite and onsite knowledge. If your new company doesn’t have a clear plan and can’t answer advanced questions well, your old agency might have been a better fit.

Lack of return on investment

SEO can be a big investment and you don’t want to wait forever to see the return. It is true that it usually takes three to nine months, depending on the particular situation of the website. But even if you haven’t reached your goal yet, there are key signs to show whether or not you’ll see an increase in ROI with a company you’ve hired.

For example, if your organic traffic is not increasing from the beginning and your income is stable, it is a clear sign. It’s time to ditch your new SEO company when it simply can’t deliver the same ROI results as the previous company.

The proof is in the past

Often business owners don’t have a good understanding of SEO and all it entails, so it’s not uncommon to be unsure whether an SEO company is actually doing the job or not. However, when moving to a new company, you may find that your old company was actually pretty good; you just don’t understand the process. Or, maybe you didn’t follow that important recommendation they made. Nothing can change your perspective on good service like switching to a company that lacks quality and results.

Hiring a new agency is a gamble. When you start to second guess your choice to switch SEO companies, it’s time to get back to the familiar situation where you know there is a proven track record of success.

If your old company got you good results and it wasn’t doing anything bad, there’s nothing wrong with going back – it happens all the time.