Although we believe that having a well-designed website is enough to attract a visitor, we cannot ignore the importance of the source that brings visitors to the website. These sources are search engines, which recommend our page to potential visitors and bring them to our website. Today, as competition in online commerce increases, Best SEO Companies focus on getting a high ranking in search engine results using all the tools available. Web design companies focus on keyword and page navigation optimization to improve a website’s search engine ranking. Here are some essential tips that will help you improve your web design.
- Update blogs
Regularly updating the website with exciting blogs is essential to achieve higher website traffic. It is important to ensure that the blog focuses on topics relating to the website, to engage the audience with it, as well as to attract a wider reach. Blogs also allow viewers to engage with the website, by allowing them to share their thoughts about it in the comments and can express their fondness for the blog by liking it or can share it via a link with others. others.
This allows you to have a better understanding of viewers and their opinions, and create content based on their preferences.
Constantly updating the website with new blogs will create a larger size for the website, thus adding greater potential reach to search engines.
- Activate Google Analytics
The activation of Google Analytics on the website is essential to understand how a visitor interacts with the website. Regularly monitoring the performance of the website and individual pages will allow you to improve page performance by implementing necessary changes to the website.
The application of Google Analytics to each page of the website helps you understand how a visitor navigates the site, which search engines bring them to the page, how long they visit a particular page, etc. An important factor that makes Google Analytics exciting to designers is that it allows you to recognize the most converting pages of the website and better optimize them for better search engine reach.
Google Analytics allows you to recognize a visitor’s journey through your website and it is essential to implement Google Analytics throughout the website when designing it.
- Use links
Adding relevant links to the website can speed up a visitor’s journey through the website, allowing them to better navigate through pages, increasing the time they spend on the website. Links redirect a user to different pages containing detailed information on a particular topic of interest.
It is important to ensure that the pages do not contain broken links. Broken links cause the website to rank poorly in search engines and therefore it is important to constantly check that the links are working.
- Have a well-defined Meta Description
Meta descriptions are visible on search engines, giving viewers a brief overview of the website. You must ensure that meta descriptions adequately educate and inform viewers on the website, to entice them to visit the website.
The design of meta descriptions is important to generate a high number of visitors to the website and expand the reach of the search engine.
It can be difficult to sum up the entire website in a short description, so making sure meta descriptions are accurate and engaging is even more crucial to bring more users to the page and not skip it after. having read it.
- Content uniqueness
To be able to stand out in search engine results, the content of the website must be different from what is already available on other existing websites. Having content that is not available on other platforms helps boost the relevance of the website, making it appealing to search engines.
When designing the website, you also need to ensure that the individual pages are unique from each other. Repetitive content on the website can cause too much clutter, making it difficult for a search engine to recognize, increasing the chances of it being ignored in the algorithm.
- Well-structured landing page
As its name suggests, the Landing page is the first page seen by the visitor, so it is important to ensure that the page is well structured. This is the page where a visitor begins browsing the website, so it is crucial that it is as informative as possible.
Adding tabs on this page makes it easier for a user to navigate the website and allow them to have a better understanding of all the content available at a glance. This increases their engagement on the website and thus allows them to spend more time on the pages that are important to them. This increases their time spent on the website, thereby increasing rankings on a search engine.
- Make better use of Images
Images help convey a message visually and having the right images to link to websites helps convey a message to viewers creatively. However, it is very important to ensure that the images do not slow down the overall loading speed of the web page. Large images can slow down the page and can be frustrating for a visitor to wait for the whole page to load, sometimes causing them to log out. Slow pages tend to rank lower in search engine results.
ALT texts on the media of the page can increase the ranking of the website in search engines allowing the engine to have a description of the image. Adding essential keywords in the ALT text can help make pages faster for a search engine.
Attracting the attention of your target audience to your website is the main objective of any website strategy. It is therefore crucial to design your website to make it appealing to search engines, in order to gain on-page visibility.
Authors biography :
Brijesh Jakharia co-founded digital spinx in 2005 and takes great pride in designing web and mobile marketing solutions for mid-market to large enterprise businesses. Marketing is his passion, and the fun of building a brand from scratch has helped him create successful brand stories for world-class clients. When not at work, he enjoys spending his time researching and reading digital content stories.