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Affiliate Marketing, SEO, Machine Learning Among Preferred Skills for Hiring Freshmen: Report

Affiliate marketer, site reliability engineer, molecular biologist, user experience researcher and ML engineer are among the most in-demand skills employers are looking for in freshmen, reveals the TeamLease Edtech Career Outlook Report. The report identified the top 10 positions and skills of freshmen hired across various industries.

According to the report, nearly 59% of employers across India intend to hire entry-level employees in various roles. Other in-demand roles include product management, machine learning, digital marketing and SEO, blockchain, business analytics, cloud computing, and more.

The COR report also identified India as one of the most stable markets for freshmen, with a steady increase in demand for new talent, especially from June to December 2022. IT sectors and e-commerce have always led the hiring mandate for freshmen across the country. Most job opportunities are based in Bangalore, Mumbai, Delhi, Chennai and Hyderabad.

According to the report, employers’ overall hiring intention fell from 38% (pre-pandemic) to 6% (lockdown). Intention to hire has steadily increased since then and is estimated at 14% from February to April 2021.

The information technology sector has been constantly hiring throughout the pandemic. Hiring intent fell from 51% (before the pandemic) to 12% (during lockdown). However, it has steadily increased since and is estimated at 24% for February – April 2021.