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Digital agency Adigi has been called on by one of the best-known names in hotel redesigns to create a new website for a London group of pubs and hotels.
His latest work for Cubitt House – which has six award-winning gastropubs in some of the capital’s most prestigious areas – is the digital pundit’s third outing with Georgie Pearman, the founder of the Country Creatures hotel collection.
Adigi’s work had already caught Pearman’s attention, and when she and her husband, Sam, bought The Talbot, in Malton, North Yorkshire, she asked them to redesign the hotel’s website.
Impressed with the agency’s work, she led it to design and create a new website when it founded the restaurant and hotel group, Country Creatures, which includes three locations in the Cotswolds.
Now, having been commissioned by Cubitt House to manage a physical and digital makeover project, Pearman has once again called on the Adigi team.
Launched nine years ago by co-founders Dan Martin and Jonny Wright, Adigi’s current clients include celebrity chef Tom Kerridge, Wensleydale Creamery, Masons Gin and Ripley Castle.
He has just completed a redesign of the Sandburn Hall Hotel website. This follows a major £6.5million investment in the four-star venue between York and Malton. Another recent client is the 27-room Lime Tree Hotel, in Belgravia, London.
Dan Martin, Managing Director of Adigi, said: “We are delighted to be working with Georgie for the third time. This current project for Cubitt House is really exciting, and having visited one of their sites a few years ago, I know how special they are.
“Through our work with Georgie and other hoteliers, we are now carving out a niche for ourselves in the hotel and hospitality industry.
“This has also been greatly helped by Emma Thornton who joined the Adigi team last year, bringing with her a wealth of experience working in the hospitality industry.”
Leeds digital agency Ascensor celebrates the growth of its digital learning programme.
Chief Executive Andrew Firth said apprenticeships are a key part of the agency’s successful performance, and six members of his 36-person team are either apprentices or qualifiers undergoing further apprenticeship qualification.
Ascensor was an early adopter of digital marketing apprentices and recruited its first apprentice in 2012.
Firth said, “Clients come to us for help in creating quality websites and bespoke software. They need to know that we have strong capabilities.
“There are a range of specialist roles within our business, including marketing, technical development, quality assurance testing and project management.
“Our apprentices have access to skills development in each of these areas, preparing them for today’s digital market and the organization of tomorrow.”
The agency works with Leeds-based training providers to support the skills development of its apprentices.
Firth added: “For us, a well-managed apprenticeship program has many benefits.
“We can adapt our training to the needs of our company; they are very motivated to develop new skills, and we can quickly expand and develop our team.”
Digital marketing agency, The SEO Works, first launched Digital PR as a standalone service, due to growing demand.
The Sheffield-based agency has provided digital PR as part of its SEO service for many years – building connections through thoughtful PR outreach techniques for many of its top brands.
Recently, demand has increased dramatically, leading the agency to take steps to create a standalone service. This involved developing the team, setting up internal structures and fine-tuning the SEO-centric offering.
Alex Hill, Director of Sales, said, “This is the first time we’ve seen the need to create a service that our customers can choose to engage with in isolation.
“Developing our digital PR department is something we wanted to make sure it still had SEO principles at its core.
“Our reputation in the industry is something we are extremely proud of, and we wanted this new launch to match that from the start.”
Account Manager Michael Sandford added, “Content and technical SEO is essential, but to build authority, websites need links.
“As Google develops greater sophistication, for most brands, digital PR has become the best and most scalable way to build quality links. That’s why we’ve seen such a surge in interest .
Northallerton-based marketing agency Peachy Digital celebrated its second anniversary at its base in the Evolution business center.
Born out of layoff, Lizzie Selby single-handedly created Peachy Digital in two days at the start of the pandemic and grew the business to her current team of three, achieving a 44% increase in revenue. business in its second year.
From a lone client, the agency has grown its customer base to a list that includes the UK’s number one pork pie brand Vale of Mowbray, national pipe, hydraulics and PPE supplier Caswells Group, managed services provider razorblue and independent brewery Salt Steel Brewing Co.
Selby said: “I wanted to do things differently, shake up the standard agency model and create something flexible and adjustable – something that would suit modern businesses and the weird times we live in.
“It’s a very exciting time for us, we have big plans underway and we will be increasing our squad over the next 12 months.
“Some highly anticipated collaborations will be announced in the near future and new services will also join our portfolio, enabling us to deliver even more value to our customers.”
She added that the company is proud to give back to its local community, sponsoring two local football teams with a third deal set to begin later this year.
The agency’s designated charity this year is Darlington Veterans Community.