Thanks to the evolution of technology, small businesses and entrepreneurs can use marketing automation tools to perform fast and accurate keyword research, data analysis, content writing and content optimization. to help their site and specific web pages rank higher in Google. That said, Surfer SEO is a top SEO tool that businesses, content writers, and bloggers can benefit immensely from.
WHAT IS SURFER SEO?
Surfer SEO is a robust cloud-based SEO tool that allows users to deeply analyze Google search engine results pages. The analyzes of this tool will allow you to refine your Web pages. This way, you ensure that you end up with the best ranking content possible. The AI tool not only ensures that you are using correct and appropriate keywords, but also compares your web content with over 40 top-ranking pages in your niche.
Unlike other software that relies on basic keyword research, few instructions, and user information, Surfer SEO uses data modeling to rank web pages. This allows you to focus on what it takes to outperform your competitors. Some ranking factors used by Surfer SEO include;
- Number of headings
- Keyword density
- Website speed
- Text length
- Meta tag structure
- Number of images used
- Partial keyword density
- Referring domains and URLs
These are just a few common search engine ranking factors. Surfer SEO analyzes content using over 500 ranking factors simultaneously.
KEY FEATURES OF SURFER SEO
Surfer SEO has four main tools and several very useful complementary tools. They include:
Surfer SEO’s SERP Analyzer is probably every user’s favorite feature. This is what sets this AI tool apart from its competitors in the market. The unique capability of the SERP Analyzer gives users visibility into crucial keyword ranking factors. A few clicks on this tool allow you to see the real impact of the chosen ranking factors.
The tool challenges your keyword post against other factors that affect your ranking position. With this, you can easily understand what the Google result page looks like with your favorite keywords. The tool also has:
- Provides alternative keyword suggestions
- Questions people use when researching specific topics
- Sites that give backlinks to top ranking pages
Since Google search results vary, Surfer SEO allows users to switch results based on location and desktop/mobile browsers. For example, in mobile browsers, it provides the top ranked URLs on mobile.
Unlike before, keyword density is not enough to skyrocket your SEO efforts. As such, Surfer SEO uses AI to check the prominence of each word on your competitor’s page. This comprehensive analysis provides an accurate and competitive framework. This depth of detail can help your web content achieve required Google metrics.
Content analysis results are displayed as content scores. The Content Score is a display dashboard that shows the overall content quality analysis results against those of your competitors. However, it depends less on the quality of your content and more on how your content ranks in Google.
Content scores range from 0 (poor) to 100 (best). It takes into account these factors:
- Use of relevant phrases and words
- Structure of headers used
- Titles and H1
- Images used
- Hidden content
- Content Length
- Main and partial keywords
Just like Yoast provides the green score metrics, Surfer SEO does the same. A good score indicates that your content is ready to be published.
Surfer SEO is also a great keyword research tool. Like other tools, you just need to enter your short keyword and the tool provides endless suggestions for main keywords. Once you have chosen your specific keyword to target, you can add it to the SERP analyzer and the tool’s content editor.
Surfer SEO is also a great content planning tool. So regardless of your industry or profession, you can use Surfer SEO to increase your website traffic. Ideal users of this AI SEO tool include anyone who needs data-driven strategies for their content creation.
Mike Gingerich is President of Digital Hill Multimedia (www.DigitalHill.com), a Goshen web design, web software and social media marketing company. He is also a business blogger on technology, marketing and growth. Learn more about www.MikeGingerich.com/blog/.