You’ve always heard the saying, “If you want something done right, do it yourself!” “
While it can be difficult to leave our business in the hands of other people, it is crucial for a variety of reasons that we will not bore you with. This can happen more than once before you need the services of an SEO company to run your business.
Try searching for an SEO company in Melbourne or India, and you will find that the internet is full of attractive SEO companies; however, which of all of the options should you choose to make sure you made the right decision?
Here are the relevant questions that will hopefully help you while looking to ask yourself a future SEO company.
1. Can you guarantee that our website would rank number one for an effective search term?
If an organization says yes to this question, it’s a sure sign that you should avoid them. If a freelance writer or SEO company is trying to make a sale, they’ll usually be happy to say that they guarantee # 1 rank.
While being ranked first is a highly desirable outcome, no one can guarantee that it will happen. It’s not that SEO companies don’t put in the effort. Instead, there are so many variables that affect.
2. Can you include information about some of your past SEO clients and their results?
If they are unable to divulge information, this can be a major red flag.
Buying an SEO business is similar to buying something else. You want to see reviews, testimonials, case studies, and a list of their previous clients.
While privacy is essential for any customer, the majority will be fine with some of their excellence on display to the world. You shouldn’t expect an SEO company to send you their entire client list, but most would be able to provide examples of 2-3 top clients.
3. Can you provide me with an SEO audit? And, if so, what types of information do you typically provide during the audit?
This question is designed to help you understand the level of transparency offered by any SEO organization.
If it is a PRO, he can share with you details like SEO visibility, new links and lost links, improvements and declines followed by keywords, analysis of the page with all the functionalities (architecture, content, mobile, indexability).
This question usually won’t help you distinguish between a good SEO and a bad SEO, but it will tell you what to expect from the company if you hire them.
Having clear goals from the start would reduce potential frustrations on both sides.
4. How soon can I expect to see results from this SEO campaign?
This is a critical and somewhat delicate question.
While you may be tempted to be satisfied if you receive a response such as “your ranks will increase right now” or “we will get you there in a month or less”, the truth is, if you receive such a response, you should look for a new business.
If the company provides you with a progress timeline showing where you will be in three months, six months, etc., you may be working with a good company.
5. What link building strategies does your SEO business employ?
Fortunately or unfortunately, Google still considers links to be an adequate signal.
And, most of the time, the connections are difficult to make. Particularly high quality links. When talking to an SEO company, keep this in mind. If they start talking about having thousands of links in two weeks, web directories, paid links, link schemes or some other strategy on this exhaustive list of black hat techniques, run fast and don’t look in. back. Google has set guidelines for link patterns. So, if you don’t want to be penalized, you need to be very transparent and concise when discussing the link building approach that the potential business would use when working on your website.
Keep in mind that SEO is a long term investment.
Good SEO will earn you tens of thousands or hundreds of thousands of dollars every month, but bad SEO will cripple any current search traffic you have. It will be months before the effects, or lack thereof, become evident. One of the main reasons shady SEO companies stay in business is that they are only discovered for several months. It can be embarrassing, but trust me when I say that a good SEO team can help you reach 7 figures or more.
It is essential to make an informed decision.
Subscribe to newsletters
Subscribe to our newsletter and never miss an update on the latest tech, games, getting started, how to guide, offers and more.