Digital marketing has taken the business world by storm. Even small local businesses can benefit from a presence in the digital world. There are many aspects to a complete digital marketing plan, including building a website, using email, and developing a social media presence. The best marketing plan will address all of these aspects, but no digital marketing plan is complete without the inclusion of well-designed search engine optimization (SEO).
Search engine optimization is a simple concept that requires complex knowledge to perfect. Basically SEO is a way to ensure that your website ranks well with search engines like Google. This means that when potential customers go online to research solutions to their buying needs, your website will be one of the first suggestions given to them. The details for doing this are a bit more complicated.
Deep SEO is best done by professionals, but if you want to use this essential strategy, you need to understand the basics. There are a few SEO basics that are essential in any marketing plan.
Create quality content
Google analyzes websites for the quality of the information they provide to users. Content is one of the cornerstones of a great user experience, and search engines use complex algorithms to determine what kind of experience you are offering.
A car dealership looking to improve their search engine rankings will offer automotive referencing that gives quality information to their clients on a wide range of topics. Sure, they’ll offer articles and blogs that provide insight into automotive-related topics, but if their customer base is mostly adults with families, they might offer information on traveling with kids or on promotion. independence in adolescents. Google’s algorithms place great importance on reliable and factual information.
Finally, it is essential to keep the content of your website up to date. Google Analytics can detect if a website is updated regularly and offers up-to-date information and will increase or downgrade it accordingly. Regardless of your business or website purpose, your ranking can be positively affected by regularly including timely content on current social or global events.
Do your research
Your website content should be comprehensive and fact-based, but you should also do your research to find out how your potential customers are looking for you. Again, this topic can get very complex, but in layman’s terms, what words do your customers use when looking for solutions similar to those offered by your business? Identifying these keywords is a crucial step in advancing your SEO efforts.
Use keywords organically
Once you have identified the most important keywords, now you need to integrate those keywords into your website content. When SEO was new, this concept often led to absurd content that only existed as a vehicle for repeating a particular keyword. As Google’s algorithms have become more complex, it has acquired the ability to identify this type of unnecessary content and will actually downgrade a site if it finds out that the site is using this dishonest practice.
You need content that incorporates these important keywords organically into the context of an informative article, blog post, or quiz. Google becomes much more intuitive with its technology and will even recognize natural language similar to keywords, so the old keyword density strategy has become obsolete.
Digital marketing is the lifeblood of a vast sector of the business world and is no longer optional for companies who want to stay at the forefront of their industry. Large companies dedicate entire departments to these practices and hire multiple professionals to stay on the cutting edge of technology. Small businesses that don’t have the marketing budget for such an approach can still benefit from including SEO-rich digital marketing basics in their plans.