SEO (search engine optimization) is the process of improving your website to make it more visible in online searches related to your business. For any online business, SEO is a game-changer. And it’s easy to see why. This means that the first page results drive a vast majority of all traffic, leaving the rest behind. Think about it: when you search on Google, how often do you click on the second page of results? Probably never.
So we know that SEO is important, but it doesn’t have to keep us up at night. It’s because it’s not rocket science. You don’t have to be an SEO expert to implement a handful of techniques that will rank you higher in searches and drive a lot more traffic to your website.
In this article, we’ll cover 6 things anyone can do to improve their SEO.
1. Update your Google My Business listing
If your business has a storefront and interacts with customers face-to-face to some degree, updating your Google listing is a quick and easy way to boost your online presence immediately. With Google My Business, you can choose how your business will appear in Google Search and on Maps, including a link to your website, hours of operation, physical address, phone number, and more.
2. Create quality content
This one is simple. Google’s algorithms work by analyzing web pages for keywords, traffic, inbound and outbound links, etc. Over time, the more relevant, high-quality content you post on your website, the higher your rankings will be. Then it becomes a positive cycle. The more people read and share your content, the higher your Google ranking will be.
Here are some tips for creating quality content:
- Do your best to ensure that your content is well-written and engaging. Most importantly, make sure it’s interesting!
- Provide relevant information that your target audience would actually want to read and interact with.
- Make it shareable. This will ultimately increase traffic to your site.
Plus, the great thing about posting great content is that it lasts forever. Once you put something in place, it can pay you back for years to come!
3. Optimize web pages
Optimizing your web pages is one of the best and easiest ways to get higher rankings for specific keywords. That implies:
- Relevant keywords markup – just make sure you don’t spam the keywords
- Make the URL structure intuitive
- Optimization of audio and video elements to improve site speed
- Make the website mobile friendly
4. Use a site optimization tool
Optimization tools do all the SEO dirty work for you so you can focus on what’s important to you for your business. For example, SEOCrawler instantly analyzes your web page content, giving you information about tags, page speed, keyword optimization, and broken links. Moreover, WordPress provides built-in SEO tools which are quite easy to use and help you easily optimize your pages.
Google also provides a free Keyword Planner tool that helps you figure out which keywords you should try to rank for on different pages.
5. Know your audience
When creating content for your website, always keep your target audience in mind. Think about what they would search for (like specific keywords and phrases) on Google. A good way to start is to research your industry competitors and research the types of keywords and phrases they use in their posts and articles.
6. Acquire the right domain name
As discussed many times on this blog, your web domain is your identity – it’s how people recognize you when browsing the internet. And that means your name can make or break your business.
And that is also true when we talk about SEO. To best optimize your SEO, follow these tips when choosing a domain name (also, these tips are general domain best practices, even outside of SEO considerations):
- If possible, opt for .com
- Use relevant keywords where appropriate
- Absolutely no hyphen
- Use subfolders rather than subdomains (saw.com/blog rather than blog.saw.com)
We abide by these best practices ourselves with saw.com, so you can say we abide by them.
The key to all of this is that ultimately the purpose of search engines is to show people what they are looking for. And if your business is what that person is looking for, but they can’t find you, it doesn’t matter. This person will go elsewhere for their business. So let’s help search engines help our potential customers find us!
Before following tips 1-5, you must first acquire a great domain. For example, if you have a domain that looks spammy, it might not even matter if you rank well on Google because customers may be put off by the name and not visit your website. anyway.