Most website traffic comes from search engines. Search Engine Optimization-SEO is crucial for eCommerce websites. Develop a good SEO strategy to increase sales, take business to new heights and increase traffic.
Off-Page SEO Checklist
Off-page SEO includes all activities performed outside of the website to improve search engine page rankings. Use the checklist below to optimize the page once the basic SEO setup is ready.
Set up social media accounts for the store
Create free platforms on social media accounts to share high quality content. Invest in social media advertising and marketing to get the most out of off-page SEO. Proper investment helps build credibility and an online presence, which leads to backlinks and more shares. Use the various social media to connect with a larger audience. Promote and create high-quality content that engages audiences.
Configure directory listings
Use online directories as they contain essential company information. Register an online store in online directories with the most recent and accurate information such as name, phone number and address to improve the appearance of the business in search results.
Find sites related to competitors
Evaluate competitors first before building backlinks to an e-commerce site. Check websites that link to direct, online competitors when looking for results. Use the tools provided to check the competition and export the data to a Google Sheet to understand the strength of the backlink profile.
Create backlinks from other websites
Backlinks are an integral part and determine the success of e-commerce SEO. Backlinks are one of the ranking signals according to Google’s algorithms. Links are counted as votes for a website, conveying relevance, trust, and authority. Improve search ranking by consulting professional link building services and look for opportunities to get backlinks through the following means.
Get backlinks from influencers and feature them in a blog. Make influencers aware of these actions and mention them on the blog site as a gesture.
Do podcast interviews
Podcasts are similar to blogs, but allow individuals to be invited. Obtain a backlink for the e-commerce site on the podcast site.
Start guest blog
Write guest posts for a high authority website in a specific industry. Accumulate referral traffic and get backlinks to the site.
Keyword Research for Ecommerce SEO
Find the right keywords for a business or product as this is the basis of digital marketing strategy. Do research first to understand the interests of potential customers regarding the products they are looking for, their keywords, and what they expect to see when they click through the pages.
List the main keywords related to the products
Finding the main keywords related to the product line is the first thing. It includes phrases or words that users search for when searching for products. Use free keyword research tools by simply entering a seed keyword to identify a list of relevant keyword ideas.
Use long tail keywords
One of the easiest ways to get long tail keywords is to type a keyword into a search panel without hitting the enter button. Google suggests keywords by displaying the search queries that most users apply to find products.
Map keywords to search intent
Search intent determines why users search for a particular keyword. Know the purpose and create quality content to improve the ranking on the site. Consider the three elements highlighted when evaluating search intent.
- Type of content on the web page
- The type of format used in these pages
- Type of angle used as selling point
Refine the keywords once the search intent has been identified. Having keywords that target and correspond directly to the audience is essential.
Google uses a mobile version of an e-commerce site to index and rank it on the search engine results page-SERP. Mobile-First Indexing allows Google to rank an e-commerce website by reviewing content on mobile-first. Make sure content is mobile-optimized, detailed, responsive, and visible to convince potential customers to convert. Having a responsive e-commerce website to effectively deliver the desired results. Allow the website to adapt to different screen sizes and keep the same URL for mobile and desktop versions.
Use visual content
Use high-quality photos to showcase products and leverage recent technologies to increase customer engagement with content. Video content improves user experience and drives sales by increasing conversion rates. Present the products in a video format to inspire confidence in potential customers when purchasing the product.
SEO for e-commerce can take time, but it’s a worthwhile investment for every business. Plan first and establish an effective strategy using the highlighted checklist to improve website SEO.