Seo agency

Business Owner’s Guide: How to Choose the Right SEO Agency

The success of your SEO strategies does not rely solely on SEO services in Singapore. The expertise, transparency and consistency of SEO providers also matters.

Strengthen your company’s SEO marketing strategies by choosing the right SEO agency in Singapore. Learn tips for finding established SEO providers.

SINGAPORE, SINGAPORE, Sept. 8, 2022 / — Search engine optimization or SEO services in Singapore have been effective tools in accelerating a business’s digital marketing, but reaping the benefits of SEO n is not easy.

A seasoned SEO company knows that consistency and adaptability are just a few of the many qualities an SEO agency in Singapore must possess to keep up with the ever-changing digital marketing environment.


Search Engine Optimization (SEO) is the process of optimizing a website and webpage content to rank higher on search engines, such as Google and Bing, in a way organic.

SEO providers achieve this through several strategies, including using and targeting relevant and long-tail keywords, producing in-depth, high-quality web content, and ensuring a user-friendly website design. These general strategies can be broken down into the smaller and more complicated tasks and services of an SEO company in Singapore.

𝗦𝗘𝗢 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀

SEO services can be divided into three categories:
– Technical referencing
– On-page SEO
– Off-page SEO

Technical SEO is the process of optimizing the technical characteristics of the website. To improve technical SEO, an SEO agency should keep in mind:
• Website SSL certificate
• Website mobile friendliness
• Loading speed
• XML Sitemap
• Structure of the site

On-page SEO is the process of optimizing website content. To improve on-page SEO, an SEO marketing agency in Singapore should keep in mind:
• Research and use of keywords
• High quality and trustworthy content
• Page URLs
• Internal linking
• Title tag optimization
• Optimization of meta tags
• Image tag optimization

Off-page SEO is the set of SEO strategies that an SEO agency in Singapore uses outside of the website to improve its search engine rankings. To improve off-page SEO, SEO providers should keep in mind:
• Link building
• Content marketing
• Social Media Marketing
• Video Marketing
• Podcasts
• Comments

Each SEO package combines different SEO services in these three categories. The SEO agency will design or customize Singapore SEO packages according to the client’s needs or goals.

𝗦𝗘𝗢 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗶𝗻 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲

An SEO company in Singapore usually offers SEO services in packages. Each package contains different sets of SEO services at varying prices.
1. Freelance or mid-level SEO services package
The monthly starting cost from SGD 200 to SGD400.

This package may include the following SEO services:
• Research and use of keywords
• Title tag optimization
• Optimization of meta tags
• Image tag optimization
• Internal linking

2. Singapore Basic SEO Services Package
The monthly starting cost from SGD 400 to SGD 700.

This package may include the following SEO services:
• Preliminary assessment
• Competition analysis
• Research and use of keywords
• Content optimization and SEO writing
• Optimization and distribution of content
• On-site optimization
• Internal and external links
• SEO audit reports

3. Advanced or Enterprise Level SEO Services Package
The starting monthly cost is more than 700 SGD.

This package can include all the services included in the mid-level and basic SEO packages. To these inclusions are added the following services:
• Analysis and optimization of the website design
• Social media management

Pricing for SEO services in Singapore depends on the level of the SEO package.

𝗛𝗼𝘄 𝗧𝗼 𝗣𝗶𝗰𝗸 𝗧𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
Paying for SEO packages is a huge investment, so choosing the right SEO consultant in Singapore is essential.

Here are some tips for choosing the right SEO agency in Singapore:

1. Identify your goals

The company must define its needs to identify its objectives. For example, if the business has a problem with incredibly high bounce rates, their focus will be on improving the navigation, loading speed, and content of the website. Improving these elements will reduce bounce rates and possibly increase conversion rates.

After identifying the goal, the business can choose which SEO company in Singapore provides services that can achieve the goal.

2. Consider experience and expertise

Most companies consider the pricing of SEO services in Singapore more than the expertise and experience of the company, but the expertise, knowledge, transparency and experience of the SEO agency makes the services more effective SEO, which is more interesting in the long run.

3. Success

The past success of the agency is the golden rule for businesses when choosing the best SEO company in Singapore. Awards, positive customer reviews, portfolios and case studies are proof of success. But what do these awards and praise say?

To build credibility in the industry, you have to be competent in offering products and services and being honest with your customers. They are also accountable for their actions and have strong moral principles.

4. Avoid guarantees

SEO tactics do not carry immediate and guaranteed results. The success of SEO strategies depends on competition, inbound links and content.

The competition is getting tougher every day as millions of contents are downloaded from the internet. The volume of high and low quality links and the production of originality and credibility content impact search engine rankings.

A Singapore SEO company that gives guarantees is bound to use black hat SEO tactics or unethical SEO practices including irrelevant keyword stuffing, misleading URL redirects and linking spam to the comments section of the blog.

5. KPI indicators

Key performance indicators make it possible to follow the evolution of the strategies. The KPI monitors organic traffic, search ranking, visibility, organic click-through rate, bounce rate, session duration, domain authority, and more.

Most SEO companies use tools like Google Analytics to check whether regular, local SEO services are meeting the client’s goals or not.

𝗔𝗯𝗼𝘂𝘁 𝗢𝗢𝗺
Founded in 2006, OOm is one of Singapore’s leading e-commerce and digital marketing agencies. OOm is also a pre-approved PSG provider committed to helping small and medium-sized businesses get started and accelerate their digital marketing and e-commerce journey.

OOm’s international outlook helps it continue to improve its e-commerce, digital marketing and SEO services in Singapore.

𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘁𝗮𝗰𝘁:
OOm spokesperson:
Mr. Ian Cheow (CEO and co-founder, OOm)

Person to contact (Marketing):
Ms. Esther Koh (Marketing Manager, OOm)

Ian Cheow
+65 6391 0930
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