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Quality organic traffic to a website generates leads day and night. Every business that wants to continue generating revenue needs an online presence, and search engine optimization (SEO) is key to online traffic.
However, as a commercial site grows from a small entity to a business, something changes.
Traffic growth tends to stall when a site has thousands of pages, and it’s not because SEO isn’t working anymore. Instead, sites of these sizes become unmanageable and without a transition to enterprise SEO, the rapid growth offered by optimization will come to a screeching halt.
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What is Enterprise SEO and why do you need to take it to the next level?
Business SEO. Regular referencing. Everything is confusing. But you need to know the difference between the two as it will help you understand how big brands and companies approach optimization.
The main difference between your big brand and a small one is scale.
For example, your site may have:
- Thousands of pages
- Tens of thousands of products
- Hundreds of thousands of keywords
- Complex website structure
- Potentially dozens of smaller domains to manage
- Potentially several subsidiaries to manage
Small teams will fail when trying to run a business of this size if there is no transition to enterprise SEO.
Related: 4 Changes You Should Make to Your Website to Sell More
Just think of your team. If you are at the enterprise stage, it means you have:
- Evolved to multiple internal teams
- Will likely work with external marketing and SEO teams
- Cooperate with writers
- Work with dozens or hundreds of vendors
So what does this mean for your business? Transition.
You want to continue to get organic search engine traffic and build your brand. This goal is possible with a business approach that strengthens your business through:
- Cohesion. Multiple teams working without a central strategy or plan in place can be counter-intuitive and chaotic. Enterprise SEO introduces web governance to teams, or simply a set of policies and rules to follow to ensure the continued growth of business sites. Without cohesion between the teams, you cannot move on to the next stage.
- Strategy. Once all stakeholders are on the “same page”, they can strategize together to help your business’ organic traffic continue to grow.
- Fine adjustment. You didn’t become a business without doing a lot of things right. Using an analytical and data-driven approach, an enterprise SEO expert will hone in on what works and try to identify what doesn’t to maximize your business ROI when investing in enterprise solutions .
- Revenue. Ultimately, once a business strategy is in place, it will drive increased revenue and leverage areas of your business where revenue may be greater.
Enterprise solutions focus heavily on data, the technical aspects of a site, managing teams well, and automating tasks where possible.
If you are not making the transition from traditional search engine optimization to enterprise search engine optimization, your competitors may start to slowly capture your online market share and start to outrank your site. website.
Related: 6 Free Tools That Help Optimize Your Website
When to upgrade your search engine game
Google updates its algorithm 500-600 times a year. You need to stay ahead of the curve to continue seeing results for your business. If you’re wondering if you need an enterprise solution, it probably is.
Here are some indicators that it’s time for your business to make the switch to enterprise SEO:
- Traffic has stagnated or is growing slowly after a period of strong growth.
- Multiple teams work together on marketing and optimizing your brand.
- Your site has turned into a massive collection of product pages, informative posts, and more.
- Teams are struggling to properly manage the site’s tens of thousands of pages.
- You have or plan to create several sites in different niches to work with your main brand.
- Your business has morphed into multiple companies and brands that are difficult to manage properly.
- Sales revenue from organic search is flat, declining, or delivering near zero growth.
- You want to take your revenue and site traffic to the next level.
- The positive results you see are not moving fast enough to meet investor expectations or to meet projections.
What worked in the past to turn a small business into a business may not work once you’re actually a business. Managing and creating cohesiveness across teams are just a few of the reasons companies are upping their search engine game.
You’ve also collected a ton of data over the years. The experienced business professional will be able to dissect this data and leverage it in ways that are overlooked using traditional SEO methods.
If it’s time to finally level up your company’s SEO game, you need to take crucial steps to reach the next stage of success. The following tips are a great way to get started with search engine optimization.
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5 Quick Tips for Getting Started with Enterprise SEO
Alright, maybe it’s time to get into business SEO and continue to grow your business. Where to start ?
- Hire a team that has enterprise-level experience to help leverage their expertise in the transition.
- Keep your current team in place unless the enterprise vendor you’re working with doesn’t think the other team is a good fit.
- Gather data for the new team to use. Data can relate to sales, organic traffic, and any other data the current SEO team can provide.
- Allocate funds for the training and support aspect of the transition. Current teams will need some form of training to get up to speed quickly on how the new processes work and what is expected of them.
- Embrace change. Automation and change will be part of the transition process, along with governance. Make sure all stakeholders are aware of the changes that are going to take place and why they are crucial for the continued growth of your business.
Businesses grow, evolve and change. Your online search engine optimization and marketing approach must also evolve and change. When traffic from Google and other search engines slows down, it’s time to consider switching to enterprise SEO if your site has thousands of pages, products, multiple teams, and even smaller sites to manage.
Related: SEO and content marketing are the perfect marriage for your business. Here’s why.