Forbes Agency Council selected a panel of twelve industry experts to assess newsjacking, a media strategy in which companies give current events or trends their own spin to expand existing discussions or start new ones.
The panelists, all of whom have achieved remarkable success in public relations, digital marketing, marketing strategy, advertising and related fields, offer their favorite and proven newsjacking platforms along with recommendations on which platforms are most suitable for each. objective.
Newsjacking on LinkedIn and Facebook
Many panelists use LinkedIn or Facebook as their main information diversion platform for various reasons, such as:
Twitter and TikTok Newsjacking
Both short form content platforms offer great insight into current trends, with Forbes experts citing the following reasons for using them for trending and news hijacking:
Similarly, Pinterest can be used to capture trending topics as they show up on all platforms (Kamaljit Singh from AMZ One Step).
YouTube by Qamar Zaman Newsjacking
According to KISS PR’s Qamar Zaman, using YouTube as a frontline approach to news hijacking and trend hijacking will give your brand the best exposure. Learn more here.
When newsjacking, it is essential to determine which platform will give you the most bang for your buck. Consider your goals and target audience before choosing a platform. With so many options available, there’s sure to be an ideal solution for every news hijacking opportunity.
About the Council of Forbes Agencies
Forbes Agency Council is an invitation-only organization for the world’s top thought leaders and experts in public relations, media strategy, creative agencies and advertising.
About KISS PR Press Release Distribution
KISS PR is a global PR agency whose mission is to make newsworthy stories that spread. Our digital marketing company specializes in SEO, content marketing and press release distribution. We connect businesses to the news media and help them build relationships with their customers. Learn more about our newsjacking services.
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