Seo agency

Deepak Shukla discusses the challenges his SEO agency Pearl Lemon overcame during COVID-19

LONDON, December 23, 2020 / PRNewswire / – Deepak shukla is an SEO expert, digital marketing influencer and entrepreneur. He is also the founder of Lemon Pearl, an SEO agency that offers a variety of SEO services as well as other marketing services such as app optimization, content writing, CRO, PPC, and public relations.

This year has been unlike any other, and Shukla spoke about the challenges his agency has faced and overcome during the global COVID-19 pandemic, as well as new avenues and strategies the agency will use going forward. .

COVID-19 challenges

The coronavirus pandemic has had a huge impact on the lives of everyone across the globe this year, and businesses have been hit hard. Lemon Pearl is no exception and has faced similar challenges at other businesses during this difficult time. Shukla has spoken candidly about the challenges her agency has faced and revealed which strategies have worked and which have not when the critical moment arrives.

Shukla claims that Lemon Pearl lost a total of 14 customers during the coronavirus pandemic. This of course had ramifications, such as lost income and stagnant growth for a while – but Shukla and his team remembered that “that too will pass” and found ways to overcome those difficulties.

Overcome adversity

Despite the setbacks, Lemon Pearl still managed to rake in an additional £ 20,000 in new business in just over 8 weeks. Lemon Pearl Currently turning to two different strategies for acquiring new business: Upwork and Inbound SEO. Upwork might get a bad rap, but it works for the agency, as described in Shukla’s blog post on the subject.

Inbound SEO in particular has been a lifeline for Lemon Pearl during the pandemic, accounting for the majority of new inbound business. The agency has a principal Lemon Pearl website, plus a Pearl Lemon Leads derivative website. The SEO team ranks these websites on Google, and then the sales team grabs those leads and works hard to close the deal. The fact that there are leads from 2 websites means that if any one of them is negatively affected by a major Google update, there is at least one backup that’s still running at full capacity to keep it running. agency in activity.

In the future, Lemon Pearl plans to create more funnels to further protect the agency if their current 2 website funnels and Upwork fail. At the top of the priority list is the task of hiring an appropriate outgoing sales representative to help generate new, more predictable leads, as well as successfully close deals and generally grow the business.

A SEO agency like no other

Lemon Pearl offers a wide range of SEO services such as E-Commerce SEO and CMS SEO, in addition to other useful marketing services such as content writing, CRO, app optimization, reputation management , PPC and public relations. The agency values ​​transparency, excellent results and nurturing client relationships, and the team always strives to provide clients with the best possible experience while fostering long-term and mutually beneficial business relationships.

More information

Deepak shukla is a leader in the SEO industry and the founder of Lemon Pearl and its derivative site, He is well known in the digital marketing world for sharing his knowledge and expertise on SEO and lead generation strategies with his audience, helping them grow their businesses. It has been featured in SEMrush, Woorank, The Search Engine Journal, Digital Olympus and more. For more information, visit where you will find SEO tips, tricks and techniques, as well as a range of services that will help you implement them. If you have any questions, please email [email protected] or call +44 207 183 3436.

Contact: Deepak shukla
Society: Pearl Lemon Ltd.
Address: Kemp House
152 – 160 town road
London, London EC1V 2NX
Contact number: +44 207 183 3436
E-mail: [email protected]

SOURCE Pearl Lemon Ltd.

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