Fast-Growing Demandwell Launches ‘Referral Campaigns’ Product, Secures $5M in Additional Funding to Fuel Business Expansion
Demandwell, the SEO platform for B2B SaaS marketers, announces the launch of SEO Campaigns, a first-of-its-kind product that allows marketers to manage SEO like they manage their ad campaigns. The new product helps marketers focus on their SEO strategies, better report on organic performance, and integrate keyword strategy into existing marketing campaigns and initiatives.
Originally founded as an agency, Demandwell partnered with High Alpha venture studio to transform its proprietary coaching system into a high-growth software company. Since partnering with High Alpha in July 2020, Demandwell has increased revenue by over 1,181%.
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Prior to Demandwell’s SEO campaigns, no SEO tool allowed marketers to organize organic tactics into the campaign structure that marketers know and love. “This product shines a light on the entire organic performance funnel in a very granular and organized way,” said Sam Smith, co-founder and chief technology officer of Demandwell. “Early adopters are already leveraging SEO campaigns to focus on the most effective tactics and report their direct impact every day.”
With the Demandwell platform, every SaaS marketer can generate demand, traffic, leads, and revenue through SEO. As the only platform purpose-built for B2B SaaS marketers, Demandwell leverages artificial and human intelligence to simplify and accelerate content strategy, planning, production, and reporting.
Demandwell recently secured $5 million in seed funding for the growth of its B2B SaaS SEO platform. The round included participation from High Alpha and a number of strategic angel investors. “Demandwell is a great example of the opportunity that exists to create world-class software that disrupts traditional service-based industries by automating and improving traditional practices and workflows. The importance of SEO is only growing and Demandwell is uniquely positioned to help shape the future of the industry. We are excited to continue to be a part of their progress and support their team,” said Kristian Andersen, Partner at High Alpha.
Demandwell will use the funds to significantly grow its entire team across engineering, customer success, sales and marketing, as well as further expand its platform, which helps marketing to achieve their growth goals through strategic guidance, data-driven insights and premium support. needed to be successful with SEO.
“Specifically with SEO, our goal is to drive revenue, demo requests, and leads for our sales team. With Demandwell, we’ve seen an 8x increase in traffic from search, and that’s our #1 channel for demo requests today,” said Brad Beutler, Director of Content Marketing at Terminus. “We’re excited to see the new level of focus and impact that SEO campaigns will unlock for us. .”
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