Artificial intelligence, voice and video search, social media. Every year it looks like SEO is poised to go bankrupt. To be replaced with better and more advanced alternatives that promise to overtake an industry with more than 25 years of history. So, will SEO be dead in 2022? Again, the answer is no.
This article was written by GA Agency, a London-based agency that offers SEO consulting services. GA Agency is a multilingual SEO agency with many years of experience working with many top international brands.
Will SEO still be topical in 2022?
Yes of course. Although some SEO tactics that were effective in the past have stopped working, SEO has continued to evolve. Constantly reinventing yourself to try to match the user’s intention better, removing spammy and ineffective tactics to become better.
A look at Google Trends for queries such as SEO Agency and SEO Consultant shows a remarkable upward trend. This means SEO is not a dying industry. In fact, it is quite the opposite.
As the graph clearly shows, interest in SEO Consulting Services is at an all time high. The pandemic has forced more and more businesses to turn to their websites to maintain sales. And what better way to do that than with an effective SEO strategy?
Why SEO is not dead
As in many industries, there are several misconceptions about SEO. Companies that have been “burned” by ineffective agencies or that have fallen victim to email outreach. While these promised all the rankings in the world at ridiculous prices, it just served to view SEO as inadequate or a waste of money.
A well thought out SEO strategy remains one of the most scalable and profitable investments for any online marketing budget.
SEO requires you to understand your audience
Rather than being seen as competition and money taken out of your PPC and marketing spend, SEO should be a complementary voice in every digital marketing budget. The in-depth user intent research included in every keyword research and mapping will go a long way. Help your brand understand your audience and the nature of their business online. Whether it’s information, transactions or navigation. Incorporating keywords into your landing page copy will also increase Google Ads Quality Score, resulting in better placement and lower CPCs.
Authority and authenticity
While pay per click and social media referrals are great tools for building brand awareness, organic content gives you something that both PPC and social media lack. Due to the more commercial nature of the tools, authority and authenticity. Online users may not like promoted or paid content. Good SEO content will speak the same language as your audience, feeling less intrusive than sponsored search.
Earning the trust of your audience and conveying your authority is easier with organic channels, like SEO, where people find information at their own pace.
Good SEO leads to a better user experience
Quality content, a better understanding of your user, and a positive effect on brand awareness are some of the most compelling benefits of adopting an SEO strategy. However, one of the most salient points of a great modern SEO strategy is to improve the user experience of your website. In 2022, your website is your online real estate, and it should look as good as your physical store.
With Google launching their update the page experience as a ranking factor, the page experience has become a tangible factor in determining the online success of your business.
SEO never stops
SEO is about continuous improvement. There is no such thing as a perfect website or a website without untapped opportunities. Being SEO focused means trying to make the most of the online potential of your website and brand. The SEO orientation includes the endless pursuit of technical improvements, the effort of building new pages or getting new links through digital PR.
Having a well-rounded SEO strategy has never been more important. Local SEO, image search, click-free search, and schema markup have transformed what SEO looked like just over a year ago.
Will SEO ever die?
Will providing the best possible user experience, timely, well-written content cease to exist? I bet SEO will once again outlast its skeptics. To evolve, to transform into something always different. But still find a way to stay central in the digital marketing budgets of all brands. According to John Mueller, head of research at Google, search engines will never advance to a point where SEO is not needed.
That’s why, if you haven’t embraced SEO yet, now is a good time to start your journey towards a high-quality website that is friendly to both search engines and real users. .
This article was written by Francesco maccari, SEO specialist at GA Agency.