It may sound unbelievable in 2022, but the truth is SEO is still an open issue in a lot of web development. As surprising as it may seem, we still see a multitude of sites on a daily basis where we can see a very neat design and very interesting content which, without commission, is condemned to invisibility and ostracism.
Remember that SEO (Search Engine Optimization) collects a set of techniques aimed at improving the visibility of websites on search engine results pages (mainly Google, but not exclusively). And here it should be emphasized that SEO is much more complex than it seems at first glance. One only has to review all the documentation published by Google, added to the empirical conclusions when analyzing how it works, to conclude that there is a lot of work behind an optimal SEO strategy.
We know that, with its constant updates, The main objective of Google is to offer relevant and quality results in searches. The problem is that it is difficult to establish the metrics to automate the process of quantifying these virtues. The consequence is that relevant and quality sites risk not being perceived as such by the search engine, which will therefore not give them the relevance they deserve.
In other words: contrary to the widespread belief that quality is everything in positioning, reality has shown us that if it is not supported by technique, SEO, and therefore the work that one SEO agency can do to ensure that a website gets the relevance it deserves, in the vast majority of cases our positioning will not correspond to the work carried out on our website.
And here it is important to focus on the fact that good SEO consists of this, in a very broad set of techniques and knowledge put at the service of Google that can identify this good content as such and, therefore, highlight it in the results pages.
What techniques are these? We can distinguish two main groups: on-site SEO and off-site SEO.. Among the members of the first we will find, of course, good practices related to writing, images and others, but also other technical aspects that directly influence the visibility that Google has of our site. Through these adjustments, we can not only improve our positioning, but also exercise some control over how our links are displayed on Google results pages.
Off-site SEO refers to elements external to our website, but which also affect its positioning, and includes things like links from other websites to how we use social media to drive more inbound traffic to our website. Elements that we don’t have as much control over in many cases, but that we can promote through a set of best practices that will also be part of our SEO plan.
Sounds complex, right? Well, actually it’s even truer, and that’s that Google periodically updates the parameters on which it bases itself to establish the relevance of the results. Changes that can cause us to lose some of the positions we had gained over time from one day to the next. Not to mention the penalties if we make a mistake, and it can even leave us completely out of the game.
SEO is not magic, you can’t make us jump from the sixth to the first results page overnight. However, with a growth strategy planned over a reasonable period, we will indeed see a very positive evolution which, after a sowing period, will give us the harvest that we expect. And for that, nothing better than relying on a SEO agency like Eskimoz, in which you will find a team of professionals who will carry out a complete audit of your site and, after that, will work hand in hand with you so that Google always sees you with the best eyes.
Do not neglect SEO, do not leave it in the hands of a plugin or an online service that will only give you some guidelines and recommendations for the content you are going to publish. If you really want to grow on the internet and that your site gets the relevance it deserves, that it has professionals like those you will find at Eskimoz, this step will make the difference.