The SEO Works is responsible for leading the SEO strategy of UK specialist bicycle manufacturer Forme Bikes.
Forme, based in Derbyshire, offers a wide range of models from kids’ bikes to full-suspension electric mountain bikes, sold through a network of independent dealers. It is currently investing in a series of new support initiatives to help dealers, including driving web traffic to their locator to direct consumers to stores.
Forme Bikes recently invested in a brand new website, and The SEO Works will now help make the new platform even more visible online. The award-winning team has already conducted a thorough audit during the pitch process and identified that despite the positive user experience and the neat website design, there are some crucial areas of technical SEO compliance that needed improvement.
Lee Flanaghan, Head of Brand and Communications at Forme, said: “The SEO Works team felt like the obvious choice, not only local to us, but with a real pedigree in delivering SEO campaigns. commercially successful e-commerce listings for many sports and equipment groups. They responded perfectly to our brief and showed a real desire to work with us.
In addition to focusing on technical SEO compliance of the website, SEO work will refocus and optimize site content, keeping in mind the need to target lucrative keywords and improve search visibility for Shape Bikes.
The SEO Works, based in Sheffield, specializes in SEO, PPC, digital PR, web and paid social advertising and has experience working with clients in the sports and outdoor industry including Rideminded, Rab, Lowe Alpine, All Rounder Cricket and Towsure.