Consumers today turn to online search engines for a wide variety of needs and queries. So it makes sense for businesses to optimize their website and content for these platforms. Whether you already have a solid SEO strategy or are just starting out, there is always room for improvement. Here are some SEO tips from members of the online small business community.
Try These Link Building Strategies to Increase Traffic
Inbound links to your website can direct additional traffic and help with SEO. But you don’t have as much control over these links as you do over the outgoing ones. Fortunately, there are still strategies that can help you increase those links. Check this post by Erik Emanuelli for advice. So visit the BizSugar community to see member comments.
Speed up your WordPress site
Loading speeds can actually have a big impact on SEO. Search engines prioritize results that are easy for visitors to access and use. So if you are looking for a simple way to increase traffic, Lily this Pixel Productions article by James Grills for tips.
Improve social engagement with visual content
Digital marketing is not just about getting more visitors to your website. Engagement is another important metric for quantifying success. In fact, getting social media followers and website visitors to engage with your content can create more loyalty and even help your profiles show up higher in various algorithms. Learn to improve social engagement through visuals in this Platter of Gold post by Adeyemi Adisa.
Boost SEO with a business podcast
When you think about SEO strategies, your mind probably doesn’t go straight to podcasting. After all, audio content doesn’t provide many keywords for search engines to recognize. But this strategy should not be completely neglected, as Lisa Sicard argue in this Inspire to Thrive article. Read his post then see what BizSugar members are saying here.
Learn the main pillars of SEO
Businesses can sometimes get caught up in the details of SEO. But it’s more important to understand the basics that have the most impact on your business over time. In this Search Engine Journal article, Mark Traphagen dives into the three main pillars.
Get inspired to create more content
Content marketing like blogging can bring more visitors to your website by providing useful information and including additional keywords. But sometimes it’s hard to come up with enough creative ideas. This article SEMrush by James Brockbank understand examples to inspire your strategy.
Convince a skeptical marketer
Some professionals view marketing as unimportant. If you have these people on your team, they can hinder your opportunities for growth. To get everyone on board, Lily the tips in this Kexino post by Gee Ranasinha. Next, see what BizSugar members are saying in the comments.
Improve the SEO of your local business
SEO can benefit almost any business. But it’s especially important for local businesses, as customers often research local places online before visiting in person. In this postNeil Patel shares a guide for local traders.
Create content that elevates
However, it is not always enough for companies to publish generic blog posts. Your content should reflect the image you want to give to clients or clients. For B2B companies in particular, elevating your brand through content can be incredibly beneficial. Lane Ellis go in more details in this TopRank Marketing article.
Learn how Google’s changes may impact your accounts
If you are using PPC ads to increase online traffic, some recent Google changes may impact your account. It’s always a good idea to keep up to date with new features and options from Google, as they may provide additional functionality for different brands. Learn more in this Search Engine Land post by Greg Finn.
If you’d like to suggest your favorite small business content to consider for an upcoming community roundup, please send your hot tips to: email@example.com.