UK leading fitness apparel and accessories brand Gymshark has appointed Propellernet as a successful SEO partner to support its team of in-house specialists.
Gymshark, which was recently valued at $ 1.45 billion and recognized as one of the UK’s fastest growing brands, named the multi-award-winning digital growth agency after a competitive pitch from a distance . This is the first agency partnership that the brand has concluded since its creation in the guest room of the parents of founder Ben Francis in 2012. Propellernet is responsible for supporting the internal team of SEO specialists for the brand to continue to boost Gymshark’s online visibility and facilitate the team. development opportunities.
“Cultural fit was key for us. As the first partnership with an agency, it is more important than ever that Propellernet feels like an extension of our internal team so that we can continue to build our brand in a transparent manner, ”said Jordan Rowlands, Head of Research at Gymshark. “They impressed us not only with their technical knowledge, but also with the way they put themselves under the skin of our brand to deliver solutions that get results. 2020 has been a big year for the Gymshark brand and as we continue to grow in the UK and internationally we are excited about the journey ahead and how Propellernet can help us along the way.
Propellernet Co MD, Sam Zindel, commented: “We are delighted to be working with the Gymshark team. It is a company that we greatly admire not only for its business ambition and rapid growth to date, but also for its transparent business principles that match our own. It’s also impressive how they use data to understand their audience and how they’ve built their brand around it. We are a great match and look forward to seeing the results of our partnership as we assist them in the next step in their rapid growth trajectory.