by Analytics Insight
April 21, 2022
Discover the beneficial effects of advanced technologies in a SaaS SEO agency
Advanced technologies are taking the digital world by storm. They even impacted companies that thought this trend would ignore them. And in this process, many companies are forced to adapt. Many SaaS companies have already adopted advanced technologies that help them improve their business. But what are they? And how do they work? We’ll explain all that and more in this article.
What is SEO for SaaS?
Search Engine Optimization or SEO is the process of improving the quality and quantity of website traffic to search engine sites. Similarly, SEO for SaaS (Software as a Service) is the process of increasing traffic for a SaaS company’s site by achieving top rankings. A SaaS SEO Agency can help customers achieve this quickly and effortlessly.
What are advanced technologies for SaaS SEO?
The SEO industry is continually making innovations that can significantly benefit SaaS businesses. As new advanced technologies emerge regularly to help create better results, you need to adapt to these changes to ensure your brand stays afloat and relevant. So here are some of the advanced technologies that can benefit SaaS SEO agencies.
natural language processing
Since 2019, Natural Language Processing (NLP) has been the standard for powering the SEO industry with innovative technology. With NLP, Google looks at the intent behind the search instead of relying on particular search phrases and terms to provide relevant answers. This leads to better search results from an SEO perspective. Creating top-notch informative content keeps the focus on the searcher’s intent, not the keywords being used.
More than 50% of total global searches come from mobile devices. Many users are moving to mobile instead of relying on computers, laptops and tablets. You can find out more here. Mobile-first indexing is crucial because it uses the mobile version of the website for indexing and ranking. Soon all websites will have mobile-first indexing. This is extremely important for SaaS SEO because you want your business to rank well.
Automated on-page SEO optimization
Search engines like Google regularly update their algorithms to improve search experiences for users around the world. Thanks to these updates, long-form content has become a crucial ranking factor. Such content takes a deeper approach to the topic and responds more clearly to the intent of the searcher.
Yet, writing long-form content is not easy as there are many factors to consider. Editing such content would take hours, so this is where automated on-page content optimization comes in. It helps streamline the content research process and provides valuable information that developers can use to create high-quality content.
Labeling of SSL certificates for better user confidence
Security can sometimes be overlooked when it comes to SEO for SaaS; SSL certificate labeling is a vital SEO trend that businesses should consider. This has proven to be a key ranking factor for Google and other search engines as it demonstrates that users can trust you. Moreover, continuous innovations in SEO have only contributed to this requirement.
Sites with SSL certificates are labeled HTTPS. This proves that the site is safe and secure and increases its integrity. Thus, this is extremely important for SaaS companies that want to increase foot traffic and achieve higher rankings. This advanced technology may seem meaningless to some, but the implications are clear: obtaining an SSL certificate is now an integral part of any SEO strategy.
After that ?
Advanced technologies represent continuous work and processes thanks to constantly evolving tools and digitization. SaaS businesses need to keep up with the changing times, so staying up to date is extremely important. This is why SaaS companies must constantly update their services so that users can take advantage of updates and improvements without significant downtime for the business.
Share this article
Do the sharing
About the Author
More info about the author