Seo services

How can local SEO services help lawyers?

A 2020 survey by the American Bar Association reports that 87% of responding law firms said they have a website. However, not all law firms take the time to put together an annual marketing budget to make them as competitive as possible in an increasingly virtual world.

Large firms are more likely to have marketing budgets, and less than half of law firms of all sizes do.

One of the most important aspects of digital marketing for law firms these days is local SEO. Why is it SEO for Lawyers so important?

It can dramatically change your website traffic, customer base, and business over time, but let’s explore what local SEO is and how it can benefit your business.

What is SEO?

In the world of digital marketing, you will constantly hear the term “SEO”, which stands for “search engine optimization”. What does this mean, exactly?

Basically, search engines like Google have robots that constantly crawl web pages to collect and index information. Then there are algorithms that analyze the pages in the index to determine the order in which they should appear while taking into account hundreds of ranking factors.

These algorithms exist for the purpose of discovering the most relevant and authoritative pages for each query. This provides an efficient and sufficient search experience for the user.

SEO is the practice of optimizing your site so that you can organically rank higher in relevant search results.

What is Local SEO?

Many online businesses are internet-based, which means they want their pages to appear in search engine results regardless of where the browser is. For local businesses, however, it makes sense to optimize your website for your specific region. And you can get more information on how to accomplish this at Long Island SEO.

Local audiences will enter different search queries than a larger audience. This means you’ll want to make sure you’re ranking for the right search terms that are directing people in your area to your website.

Benefits of SEO for Law Firms

When looking to hire a company or buy a product, what do you normally do first? If you’re like four out of five consumers, you’re probably doing local searches on search engines to help you find the right business.

Are you still wondering “why is SEO important?” Let’s take a look at the benefits of local SEO and why it might be right for your law firm.

Outrank your local competition

For people who have online businesses, they compete with the world when it comes to finding customers. As a local law firm, your client base is limited to people who are within your general geographic area.

Chances are you’re not the only law firm in town. When you improve your local SEO, you can ensure that you outrank your competitors for all of your relevant search terms. This means that more often than not customers will call you instead of the other guy.

Generate new traffic

The higher your ranking in Google or Bing search results, the more traffic you will receive. When you create high-quality, localized content, you’ll notice your traffic numbers increase significantly.

Collect positive customer reviews

When you have an SEO optimized website, you will get more traffic, more leads, and more customers. Since it’s easy for people to find your site and request your services, it will also be easy for them to leave reviews.

As part of your SEO strategy, you might consider slightly encouraging your happy customers to leave reviews on your website and on sites like Google Business. This is valuable information that can help other people determine whether or not they want to use your services in the future. The more reviews you have, the more legitimate and reputable your law firm seems, so turning your happy clients into positive written reviews is always positive.

Turn traffic into leads and customers

The more localized traffic to your website, the more you’ll notice your phone ringing and your online forms filling out. People need to know about your law firm in order to contact you, and the higher your Google ranking, the more likely they are to contact you.

Did you know that the top three spots on a Google search results page get 58.4% of all user clicks? Even though each result normally gets hundreds or even thousands of results, almost all users will choose one of the first three choices. By making sure you rank well on Google, you’ll end up with a lot more leads.

Become an authority in your niche

One of the benefits of SEO is that it can help build your reputation as an authority in your field. It can be very competitive to rank your law firm in one of the top spots on search engines, but it’s worth it. Indeed, the higher you are ranked, the more trustworthy you are vis-à-vis browsers.

Local SEO works for you 24/7

One of the benefits of SEO worth considering is the fact that it works for you all day, every day. Ads on radio, television, newspapers, and other print ads are only useful if your target market meets them, and your business may only be open a certain number of hours during the week to answer questions. potential customers. However, when you use local SEO strategies, it basically means you have a 24/7 salesperson ready to tell your local audience about your services.

SEO for lawyers: Is it time for your firm to take your marketing to the next level?

As you can see, there are many benefits of local SEO that can help your law firm succeed in this modern era. Rather than trying to make it a job on your own, you might consider hiring an SEO company or digital marketing agency to help you with your efforts.