The days of the phone book are long gone. The digital world is here to stay, and the legal industry has changed forever as a result. Today, most people turn to the Internet when they need legal assistance. When someone has a legal question or wants to work with a lawyer, they’ll likely search on Google for solutions. Hence, it is evident that SEO for lawyers has become a crucial factor in the marketing of any law firm.
However, an effective SEO strategy for a law firm requires a lot of time, dedication, and specialist knowledge. Some lawyers think they can handle all of this and their practice of law simultaneously, but they fail to realize the magnitude of the task they face.
If you are a lawyer, the idea of being the lead lawyer, content creator, SEO strategist, WEB developer and marketer for your law firm may not be very appealing. After all, you’ve invested a lot of time and effort into becoming a lawyer. You must practice your profession and not take on other tasks which, although particularly important, are not those for which you obtained your diploma. Therefore, working with a Referencing agency of the law firm may be the solution you need.
However, finding the right law firm SEO company for you is often more complicated than it looks. Many marketers offer unrealistic results or lack the knowledge to increase your rankings online. Therefore, you should choose carefully before entrusting the future of your legal practice to an SEO agency. Here’s a guide to choosing the right lawyer referral agency for your law firm.
How Can SEO Help Your Law Firm?
First of all, you need to know how SEO can help you profitably promote your law firm.
SEO, or Search Engine Optimization, is the name given to a collection of strategies aimed at improving your online ranking in the web’s most important search engines.
These days, if your law firm isn’t among the top results in Google or Bing, you might as well not exist. SEO is essential for driving qualified traffic to your law firm’s website. Then you will have the option of converting your visitors into paying customers.
Additionally, compared to other marketing strategies, SEO offers a much higher ROI potential. A solid SEO strategy for law firm marketing can give you the same results as a huge advertising campaign, just for a fraction of the cost.
What do SEO agencies do?
Simply put, law firm SEO agencies will help you optimize your website and use various strategies to drive traffic to it.
SEO experts know the ins and outs of search engines like Google and Bing. Therefore, they will advise you adequately on changes to make to your website to make it more “user-friendly” for these platforms.
Moreover, these companies will implement various methods to attract more people to your website. Some of the most used off-page techniques are link building, content marketing, and social media marketing.
Determine your goals
Before you start looking for a lawyer referral agency, the first thing to do is to determine the goals you want to achieve. For example, you need to do some initial research on the keywords you want to rank for, the market you want to position yourself in, the practice areas you want to target, etc.
At first, you may not be sure exactly what you want to accomplish. Its good; Dedicated lawyer referral companies, such as Legal Facts, will indicate your possible goals during the initial consultation.
For example, let’s say you’re a Miami bankruptcy lawyer and want to focus on getting local clients. In this case, your SEO strategy should focus on key phrases such as “Miami Bankruptcy Lawyers”, “Miami Chapter 7 Bankruptcy Lawyer” and “Miami Bankruptcy Law Firms”.
On the other hand, if you are a personal injury lawyer in Dallas, you will need to identify the legal questions that your potential clients typically seek. Some key words for this case might be “Dallas Auto Accident Lawyer,” “Dallas Trucking Accident Lawyer,” or “Dallas Personal Injury Lawyer.”
Identify their services
You have to keep in mind that not all law firm SEO companies offer the same range of services. Therefore, when looking for an SEO agency for your law firm, you should make sure that you know what they can do for you.
Companies like Legal Facts offer the following:
- Thorough keyword research.
- Content marketing for link building.
- Personalized videos.
- Website creation and optimization.
- Market research.
- And much more.
In addition, this new start-up offers an exclusive guarantee for a limited time: if it does not increase your ranking in 3 months or less, it will work for you for free for up to a year. If you are still hesitant to try SEO services from a law firm, now might be the time to take the next step. Learn more about their offerings here:
Not all lawyer referral agencies are the same
Keep in mind that not all law firm SEO companies are the same. Unfortunately, some marketers will try to convince you to hire them by making unrealistic promises, or they may not be qualified to navigate the complicated world of legal marketing.
For example, if an SEO “specialist” promises you that your law firm will be at the top of Google in a few months, rest assured that they are lying. SEO is a long term strategy. You won’t get immediate results, but you could reap significant benefits later on.
On the flip side, if an SEO company tells you that it can work for your law firm, but has no previous legal experience, you should think twice before agreeing. . The legal market is quite different from other markets. Marketers cannot directly recommend any lawyer and should be careful not to suggest unrealistic claims. By working with an agency without experience in this area, you may be taking an unnecessary risk.
Look at the past results.
A great way to find out if a law firm SEO agency can help you is to look at their past results. If the company is consistent, this may be a good choice for your business.
Also, don’t hesitate to ask for references from past clients. The experiences of past (or current) clients will indicate what you can expect from working with this company.
Set a clear budget
From the start, you need to have your SEO budget in mind, before you even start looking for an agency to work with. Some SEO services from uncompetitive law firms will cost you a few hundred dollars, while other more comprehensive alternatives can cost you a few thousand dollars per month. Keep a rough estimate in mind and look for agencies with deals that suit your finances.
On the other hand, during the initial consultation, be sure to specify the pricing structure of the referral agency. Some companies charge monthly, while others may work at hourly rates. Clarify all these details up front, so that you don’t have any unpleasant surprises in the future.
Plan beyond SEO
SEO is a great alternative for aspiring lawyers who want long term results and grow their practice exponentially over the months and years. However, an SEO strategy alone will not grow your business as much as you might hope; other relevant factors must accompany it.
First and foremost, you need to make sure that your law firm provides excellent service to every client. Each satisfied customer will increase the prestige of your business, and they might even recommend you to their friends and family in the future.
Also, on the marketing side, if you combine your traditional SEO strategy with a social media ad campaign and a website that has a sales funnel to maximize your conversions, you might get even better results. Some SEO companies lawyers offer all of these services at once and could help you build a brand that still works for you.
Schedule a consultation
A telephone consultation will help you determine if a SEO firm law firm can help you get the results you are looking for. This is the time to ask all kinds of specific questions about the process, their SEO techniques, and their pricing structure.
Additionally, you might want to ask them what their means of communicating with you are. In many cases, you may not be sure what the SEO agency is doing for you at all times. Find out about their reporting methods and how you can follow their strategies.
On the other hand, be sure to note that they do not offer their services to other lawyers in your area. It can be counterproductive to hire an SEO company that also works for your direct competitors.
The digital marketplace is highly competitive and hostile to emerging and seasoned lawyers. However, a law firm SEO agency can ease the burden of having to market your law firm and practice law at the same time. Start your search now and find the SEO law firm that best suits your needs.