Planning to expand your business online is the smartest thing you can do right now. Your business website has the potential to attract highly motivated customers to your products and services.
But, if your online presence needs improvement, an affordable SEO company can help you outrank your competitors. Unfortunately, small business owners can spend a lot of money on SEO if they’re not careful. It can be devastating if the results don’t live up to their expectations.
The local SEO experts at Digital Authority Partners have the following tips for small business owners to get the most out of their SEO dollars.
Cheap vs Premium Priced SEO Services
Many SEO agencies that offer “low-cost SEO” too often rely on substandard optimization and link building strategies. However, paying for a high-priced agency does not guarantee results either. Plus, you can easily blow your budget.
Rather than just opting for the cheapest SEO service you can find, choose an affordable SEO agency with a good track record. By choosing an affordable SEO service over a cheap or premium one, you will stay within your budget and get good results.
First of all, you don’t need hundreds of pages and thousands of backlinks to rank higher on search engines. This is what cheap SEO services focus on. Traffic should come second to the quality of visitors to your site. What you need are visitors willing to buy your products and services. Quality traffic is what will determine your ROI.
A good affordable SEO service will first assess your current SEO strategy. Then they will create a plan that addresses the pain points; it’s not a one-size-fits-all approach, but an approach tailored to your business. If you no longer need backlinks, they won’t. They will only focus on what you really need.
What Small Local Businesses Need is Local SEO
Typically, small local businesses need only ranking for local SEO make a difference in their bottom line. For example, if you run a neighborhood hardware store, you don’t need to be ranked #1 for all hardware stores on the web. You just need to be among the top results in your area. The people who matter most to you are those in your city.
Many SEO agencies ignore this and instead implement the same national and international strategies for everyone. Your hard-earned money doesn’t have to be wasted trying to attract clients from the other side of the world. All you need is to be listed on the first results page of your city.
The Most Affordable SEO Services for Startups and Small Businesses
By first determining exactly where your site needs improvement, SEO efforts can be focused there. You can waste a lot of money on things you don’t need. By streamlining the process, you can make SEO more affordable.
This is what often comes to mind when people think of SEO. On-page SEO includes optimizing elements of your website pages, including title, meta description, content, and images.
Google and other search engine algorithms use on-page factors to rank pages. These page elements include:
· Use of keywords
Internal and external links
By optimizing every important page on your website, you can rank better with search engines.
Links are a very important factor when ranking with search engines. However, bad links can have the opposite effect. The SEO service you work with must follow the link guidelines set by Google. Otherwise, search engines might see your links as spam.
You want to avoid having your website linked in blog comments or on “link farms”. Getting quality backlinks isn’t easy, and it often isn’t cheap. This is why it is important to partner with high quality link builders and place quality over quantity when it comes to a backlink strategy.
Scroll to continue
Your SEO specialist should be able to contact you and provide links to legitimate, high-ranking websites. They will also have to disavow spammy backlinks and try to fix broken links.
If internal issues are preventing search engines from crawling and indexing your site, your optimization and on-page linking strategy won’t matter. This is where technical SEO comes in.
Technical SEO fixes back-end and internal issues that could harm your website. This includes how fast your page loads, whether it’s mobile-friendly, sitemaps, and more. It’s best to leave this type of SEO work to a professional, but it can quickly make a huge difference.
Search engines are increasingly focusing on local search results; there is no reason to show someone looking for hardware stores in Winnemucca search results that include hardware stores in Las Vegas. This makes local SEO optimization essential for small local businesses.
The first thing to do is register with Google My Business; it’s free and you can do it yourself. Just be sure to use your keywords and post some great photos. Precisely fill in all the details to ensure your business is featured for local searches.
Other factors of effective local SEO include:
Locally targeted content
· Local directory listings
Local SEO can be the most cost-effective way for land-based businesses to improve their search performance.
Quality content remains at the heart of SEO. Small businesses can benefit from having their website content written by professionals who not only know how to write for search engines, but also real people. Plus, writing content for locals is a big plus.
Foreign writers can be much cheaper, but a native English-speaking content writer is much more efficient. Native English speakers can write in a smoother, more readable style that engages readers instead of confusing them. You want to make a professional impression on your readers; poorly written English defeats this purpose.
The Best Affordable SEO for Small Businesses
The SEO industry is filled with low cost vendors who use shady SEO practices. Choosing a reputable agency and choosing carefully what needs to be done is the best and most affordable approach.
Be sure to research the reputation of each SEO agency you are considering. It may take time, but in the end it will be worth it. Handing your money over to an SEO agency that will just spam links will hurt you in the end. Similarly, poorly written content will only leave a bad impression on your visitors.
Checking the reputation of an SEO agency
Ask to see a niche-specific case study
Check out their blog
Consult online reviews
Ask what tools they use
Check the quality of their content
Like anything else, you get what you pay for with SEO. Often the cheapest price will only get you an inferior product. Working with a quality SEO agency on the things you really need is often the most affordable option. You don’t need instant SEO results, but results that stick.