Seo agency

How to hack the SEO agency-client relationship: part two

Like it or not, some potential clients view digital marketing agencies as dubious – and not all of them are without justification. It has become common for some agencies to portray themselves as SEO wizards who can get high rankings out of thin air. The problem with this approach is that real, sustainable organic growth takes time and expertise. But time and expertise apart from tips and gimmicks are not in themselves at all – rather, they are assets for both building strong relationships and delivering measurable results to clients.

As the CEO of a marketing firm, I’ve seen what works and what doesn’t. In my previous article, I explored some tips that will help you improve your relationships with your customers. Here are four more agency-side tips for reversing the trend of mistrust and failure that some agencies seem to be following.

1. No gadgets

Search engine optimization has cultivated a “black hat”Reputation over the years, and rightly so. For a long time SEO was about playing with the system, and it worked. Until no.

Now SEO and digital marketing as a whole have come full circle to the point where shortcuts and gimmicks do more harm than good. Instead, what works are consistent, proven tactics that drive real results over time without the promise of a quick fix.

Yet many digital marketing agencies are posing as rockstar child prodigies who can work SEO magic and get you to rank instantly on the first page of Google search results. To be honest and transparentthere are no more gadgets.

The are however proven tactics, and there is an expertise that can be gained through years of experience in the world of digital marketing. If you resort to gimmicks, you are only proving your inexperience and lack of knowledge about how digital marketing drives success.

2. Set realistic expectations

Effective SEO takes time – it’s the bare truth. And that’s what you need to communicate with your clients if you’re working in a digital marketing agency. You put yourself in a bad position if you make too many promises and under-deliver, and you lose any trust you could have established with your client.

Set realistic expectations involves setting goals, identifying the best indicators of success, setting realistic timelines and allowing flexibility. For all of this to work, you need to build a relationship with the customer based on transparency and mutual trust. You have to work to align your values ​​with those of the customer, check your ego at the door and let your unique personality shine through.

3. Be amazing in communication

Being a successful communicator goes hand in hand with setting expectations. While knowing your stuff is important, communicating with customers is a skill in its own right that shouldn’t be overlooked.

Good communication starts with listening. This is absolutely the most important part of building relationships with your client. Listening is also important during the feedback phase, after having already shared your roadmap and your recommendations with the client.

Rephrasing is also necessary, whether it’s rephrasing what your client said to make sure they got it right, or sending an email recapping information from a pivotal meeting.

Finally, digging deeper with follow-up questions (often asking “why”) is the only way to collaborate and find creative solutions to complex problems.

4. Create beautiful and transparent reports

Regular Reports are your chance to show off the work your team has done and hopefully all the great results you are getting. A good report should be visually appealing, focus on what matters, and be understandable and easy to learn at a glance. And he must be honest.

Your state of mind from the start should be to be completely honest in your dealings. Transparency in reporting means shedding light on negative results. It means highlighting what matters, not what is most flattering.

As an agency, you can choose which data points you collect for your report. But if you are hiding something negative it will somehow come out and it is always best to own it from the start. If you are using a tactic that is not working for your client, or is harming them, it is your ethical responsibility to deal with it and find a solution.

In 2018, there are more tools than ever to track, analyze and present data. You can communicate and collaborate with multiple teams around the world in real time. But to hack the client-agency relationship, we have to focus on the fundamental traits that make us human: trust and transparency.