People go to Google to clarify even the most insignificant doubts they have on a daily basis. You put in a search query, and within seconds there are hundreds of search results with the chosen keyword. The web has become the biggest platform that engage people like no other source.
User engagement is one of the reasons entrepreneurs need a strong SEO strategy to rank on Google. Startups can outperform their competitors by delivering value to the reader using the right tools.
Let’s discuss some effective ways to rank in search engines to help your startup grow at a steady pace.
What is organic traffic and why do you need it as a startup?
Organic traffic refers to online visitors who come to your website based on search engine results for their query. The higher the page rank, the more visible you become. You’ll get more clicks, so more people know about your business.
You can rank on Google by following Google’s algorithm rules and using the right relevant content for crawlers to follow.
This is what Google search engine search through your content to rank it:
- Value versus search intent
- Relevance of content
- The right keywords
- Content specificity
- On-page user experience
Google now pays more attention to content that grabs the user’s attention and makes them read the entire article. If you don’t know where to start, you always have the choice of startup marketing by different marketing agencies.
After understanding why it is important for a startup to gain organic traffic. Now we can talk about ways to rank in search results organically.
7 Ways Startups Can Grow Organic Traffic
In a sea of market-driven companies that rule web traffic, it can be overwhelming for a new business to get all the attention it deserves. But it’s all one important and cost-effective solution to gain visibility on the internet. You can either do the optimization yourself or hire professionals to help you overcome SEO difficulties.
We’ll start with different ways to optimize your startup on the web. The tips will revolve around using basic but time-consuming SEO techniques that you can do yourself. Some time-saving solutions like professional marketing services for startups also make the list.
Let’s dive into the subject.
1. Research digital marketing agencies for startups
Hiring digital marketing agencies for startups offers a dozen benefits for any budding business.
How Do Digital Marketing Startup Agencies Help?
- From creating an SEO content strategy, email automation and PR to social media marketing, they cover it all for you.
- Better accessibility and lead generation by establishing your marketing plan.
- Marketing agencies will analyze the market and plan a budget to invest in SEO for your startup.
- Connecting with a digital marketing agency can be fruitful in managing the technical aspects of the process. You will have more time to focus on other business matters.
Experts review your website to see if it is up to date with technical requirements such as loading speed. Marketers use tools like Google Search Console to optimize your SEO journey.
2. Choose the right domain name
Choosing the right name for your online domain is one of the most crucial steps. This gives your readers or target audience a great first impression and sets you apart from your competitors. When buying the domain, you should also pay attention to the host.
The benefits of choosing a domain name for your business website include better CTR (click-through rate) and better recognition. In addition to a domain name, you should also adopt a responsive user interface and an SSL certificate.
Here is what makes a good domain name:
- A name that gives a quick introduction to your service or product
- A name not too long, 2 to 3 words are enough.
- An easy to pronounce name
- A memorable name
When it comes to domain hosts, there are different CMS for different purposes. WordPress, for example, is a good, easy-to-use option for regular blogging. At the same time, others like Shopify may be better suited for e-commerce websites. Understand the nature of your business and choose what you find beneficial.
3. Develop an SEO strategy
Keywords play a major role in your SEO, but a strategy is what provides a good foundation for your startup marketing business. Your SEO strategy will determine your target market. This will help you choose the right keywords and navigate SEO for your business model.
As an entrepreneur, you need to make the best use of available resources. Start by understanding your business plan. You will know the growth needs of the startup which will help you to properly direct your search engine optimization. Once you understand the demographics of your startup, it will be easier for you to research relevant keywords.
SEO strategy talks about the budget you want to allocate in SEO efforts. Some essential factors are inbound and outbound link patterns, homepage content, SERPs for your business, and quality content.
4. Sort targeted keywords
Keyword research is hard but essential work in SEO. You can collect target keywords using free or paid tools or Google’s LSIs. When researching keywords, keep your service domain in mind.
Keywords are of three types:
Short tail: Keywords with one of two words (startup agency or marketing). These terms are general. Therefore, these can be harder to rank for, especially if you’re in a competitive market.
Long tail: specific keywords with longer phrases (startup marketing agencies such as Hypelife brands).
LSI: Terms associated with the search query used by search engines to understand website content. Some examples can be digital marketing, entrepreneurship or business strategy.
You can also think about the target market for your business and what you offer. Does your business cater to local or global customers? What is the age range? What are the pain points? Key terms can also be questions or ideas in your demographic’s mind that lead them to your business.
5. Build your links
Link building is crucial to gaining domain authority and rank better or higher in the Google SERPs. You need to publish well-researched quality content so that other websites link to your websites. If you get link authority, Google will consider you a reliable source of knowledge for its users.
You will have to put in constant effort, but referral backlinking is a surefire way to increase traffic from other website visitors. Not only that, building a link authority is also a viable tool for marketing. When other websites on the web link to your site, it gains visibility around the world.
Here are some ways to build link authority:
- Content Marketing
- Building broken links (finding a broken link on a website, contacting blog owners to replace the link with your own)
- Email Outreach to Prospects
- Appreciate blogs from other website owners to build relationships
- Guest posting
Link building is sometimes quite complex, especially for a startup. It takes continuous effort and time to show results. This is when start-up marketing agencies come to help. They strive to establish your brand authority by competing with your rivals across the web.
6. Create a blog for SEO copywriting
Creating a blog to incorporate SEO has been a known practice for ages. It’s the most reliable way to get results for a startup’s SEO. A blog is the starting point for content marketing. You can nurture and convert leads as a business using this technique.
You can have a business blog that talks about your product or your services. It can educate and entertain people to come to your blog and become contributing readers.
How a blog can help your startup
- Helps convey your brand message to a wider audience
- Educate your market and customers about your products
- Increases the credibility of your brand
- Resolves customer or demographic issues with solid solutions
The success of a blog follows the search engine requirements we talked about earlier. You can use keywords taken from market research and create text that matches SEO criteria.
7. Work on technical SEO
We don’t consider technical SEO as important as SEO content, but it is essential for an overall optimization strategy. Marketers like Neil Patel differentiate technical SEO from on-page SEO with “optimization on top of content.” It is a clear indicator if we look at the statement with an understanding.
Technical SEO covers tasks such as:
- Improve the technical attributes of your website
- Faster loading speed
- Interactive user interface
- Responsive design for user experience
- Better ranking in Google SERPs
Technical and on-page SEO goes hand in hand with search engine crawlers. You will need an SEO professional to handle the technical segments of your SEO strategy.
Most of the tips shared in this blog may take a few days to show results. These are all-encompassing steps for an entrepreneur to get into digital marketing. A solid strategy, keyword research, and the right digital marketing campaigns can win you over.
SEO is the need for time especially for startups to reach a wider audience to start their business. But, the process takes a long time and may not be as easy as it looks.
The competition with bigger market players who are already SEO stars can be overwhelming. Opting for digital marketing services will help you here. Whatever you decide, be sure to cover everything for on-page and technical SEO. Start by following the tips we share in this blog.