Did you know that 13 billion searches are performed on Google every day? And that 46% of these searches are local?
Obviously, SEO strategies are an important part of your business. Without it, it’s hard to grow your business and increase your customer base. Yet, when it comes to gaining local traffic, SEO methods can change quite a bit.
But what do local SEO services look like? How can you optimize your services for the competition? In this blog post, we share specific changes you can make to increase your local SEO effectiveness.
What is Local SEO?
Local SEO is all about making your website more visible to local search engine users. These people are physically in your area and are looking for specific types of businesses.
Depending on your industry, they may also include people seeking services such as plumbers, barbers, dentists, or auto mechanics. Successful local SEO relies on several factors, including your business location and relevant keywords.
It requires a strategic plan, a lot of research such as social reporting, and constant optimization efforts to stay on top of Google’s ever-changing algorithm. Local SEO is a little different from other forms of SEO.
Local SEO focuses on driving traffic to your business from the local level. This means that your SEO strategies should be targeted to the locations of your potential customers.
Audit your current website
You can improve your local SEO with a simple audit of your current website. Along with checking your pages for issues like broken links and unoptimized content, you should also audit your site for local SEO factors.
For example, your geographic location is one of the most important factors for local SEO. Your website will be buried in Google results if you are in the wrong area.
Conduct keyword research
Keyword research is another crucial step in optimizing your site for local SEO. By researching your top keywords, you can determine which ones your site is not ranking for.
After getting this data, you can create content that builds your authority and uses these keywords throughout the text. This provides more context and authority around your content, which will improve your ranking in the SERPs.
Another important part of local SEO is your metadata which includes things like your page title, meta description, and site URL. You’ll want to make sure they’re as descriptive as possible and contain your geographic location and relevant keywords.
Prioritize customer reviews
Another key factor in improving your local SEO is to focus on generating and prioritizing customer reviews on your site. You can boost your site content with a few well-placed customer reviews. They can provide valuable information about the quality of your work and help potential clients find you if they read negative reviews.
Follow these tips to optimize local SEO services!
Optimizing local SEO services takes a lot of effort, but is essential for any business that wants to stay competitive in today’s search engine landscape. Luckily, it’s not as difficult as you think, and there are plenty of proven strategies to implement. Explore the rest of our site for more similar items!