Seo advertising

How to use the free tool for SEO

With all the options on the market, deciding which SEO tools you want to use can be a bit overwhelming.

There are plenty of tools for keyword research, competitive analysis, keyword rankings, and all the other tasks we do as SEO professionals.

The number of SEO tools available is constantly growing and it can be difficult to determine which one is best for you.

This answer depends on many factors, including budget, team size, and the structure of your business and website.

Do you run a blog or an e-commerce store?

Are you in an agency or in-house?

The list is long and you don’t want all of these options to cripple your analysis.

Google Keyword Planner is one of the most common keyword research tools and has been around for quite a long time.

The advantage of using Google Keyword Planner for keyword research is that it’s free and uses data from Google.

If you don’t know what to use, Keyword Planner is a safe bet that can bring value to almost anyone.

In this article, we’ll look at how to leverage Keyword Planner for your keyword research needs.

What is Google Keyword Planner?

Google Keyword Planner is a free tool that helps digital marketers with their research efforts, most often for search campaigns, both paid and organic.

It highlights different types of “keywords” or “search phrases and terms” related to your business.

Keyword Planner estimates the monthly search volume for certain keywords and how much it would cost to target them with a paid campaign.

And although Keyword Planner’s original intent was for paid search campaigns, the tool is valuable beyond search engine marketing (SEM).

SEO professionals have used this free tool for years as a free resource for keyword research.

Why use Google Keyword Planner for SEO?

Google Keyword Planner offers the possibility to search for information on keywords for free.

Many tools require a paid subscription, but Keyword Planner is a free alternative that lets you do keyword research.

Keyword Planner has many benefits, including the ability to find new keywords related to your goal and the number of times consumers search for them each month.

If you don’t have access to paid tools yet, Keyword Planner can help you identify what’s important to you in a keyword research tool so you know what features to look for in future purchases.

How to Use Google Keyword Planner for SEO

Now, let’s walk through the steps for setting up the Keyword Planner and get you one step closer to your keyword research goals.

1. Create an account

First of all, you must have a Google Account to take advantage of Google Keyword Planner.

If you already have an account, you will need to login.

Image from Google, August 2022

2. Log in

Once your new account is created, log in Keyword Planner.

3. Choose A spot

When logging into Keyword Planner, you will be presented with two options: “discover new keywords” and “get search volume and forecasts”.

If you’re not sure which option you’re looking for, go ahead and try one!

Discover new keywords

Discovering new keywords is a great option when looking to expand on the keywords, phrases, or topics you cover for your domain.

You can also use a domain URL to filter out suggestions that don’t match your business.

This will provide you with related keyword ideas, monthly search volume, year-over-year demand trend, level of competition, and cost-per-click (CPC).

You have the option to expand your search to include other keywords to give you more diverse keyword ideas.

You can also narrow it down to the desired criteria for location, language, and deadlines.

If you want to be even more specific, based on your search topics, you’ll have the option to narrow down by options like brand or make, new or used.

Get search volume and forecasts

This interface is very similar to the “discover new keywords” user interface (UI).

One of the biggest differences here is that you insert the keyword(s) you specifically want to search for, while the discovery tool gives you other ideas.

Once you’ve submitted your keywords, you’ll again see search volume, three-month change, year-over-year change, competition ranking, and low and high CPC prices.

We are going to step in and use “Discover new keywords”.

Keyword Planner MenuImage from Google Keyword Planner, August 2022

4. Define your criteria

Now comes the fun part!

You are presented with two options to begin the search.

One is to search with keywords or from a website URL. If you’re a brand new site and you know some competitors in the space, you might want to leverage their success to inform your strategy.

Using the “Start with a website” feature is a great option for this.

It offers the granularity of the entire site or a specific page and location.

Keyword Planner Discover new keywordsImage from Google Keyword Planner, August 2022

5. Get your data

We will use the “Discover new keywords” option to [cookies] to see what level of data we can achieve.

You can see for the keyword [cookies]Keyword Planner provides us with keyword data and related insights.

If you want more detailed information, you can change the location and date range, add to your search scope, and narrow your options.

Now that you have all this great data, you might want to share it; and we have two options for that.

You can download the data via a CVS or Google Sheets file in the upper right corner.

This will give you more flexibility to manipulate and filter the data as needed.

Keyword Planner Get your dataImage from Google Keyword Planner, August 2022

While this guide sheds light on the features available in Google Keyword Planner for SEO, there is a whole world of information on other functions Keyword Planner can provide – whether for SEO, paid marketing or simply general learning.

You can always consult the documentation provided by Google.

Maybe you already know Google Keyword Planner and are ready to try something new.

In that case, check out 24 Best Google Keyword Planner Alternatives by Eli Schwartz.

There are hundreds, if not thousands, of tools on the market to help you achieve your goals, but getting started shouldn’t seem impossible.

Start today with Google Keyword Planner and take a step closer to achieving your goals!

More resources:

Featured Image: Monster Ztudio/Shutterstock