Al Woods words
If you’ve researched some of the best ways to grow your business, you’ve probably come across SEO more than once. You may have even tried making changes to your website, buying content, and becoming more social. But SEO is a deeply nuanced thing, and diving in and out of it won’t work. To get SEO on your side and work hard for you, you need to make sure you’re committed to what you’re doing at all times.
This is where the SEO agency comes in.
Although hiring an SEO agency comes with financial commitments, you will get much more out of it; the return on investment is usually a high percentage.
So what are the benefits of hiring an SEO agency?
Photo by Myriam Jessier on Unsplash
Sales and revenue
It goes without saying that when people can find and see you, you will get more sales. One thing that SEO is amazing for is making sure you get relevant traffic. People looking for your services and products are ready to buy and find you at the right time.
SEO will look at every piece of content, your competitors, your website optimization, etc. To make sure you have everything you need to take advantage of the traffic.
Analytics and Data
If you like to dive into the data and know-how to get the most out of your Google Analytics (and other sources), then fantastic! But most people don’t have the time or skills to do that, and that’s because real SEO is a specialized thing.
Without having to do any work to put the data in order, you can get insight into your business in a new way. And more importantly, you have a team that can tell you how to capitalize on more insight – doubling their efforts and taking your business to incredible heights.
If you run random SEO plugins on your website, set them up, and find they don’t have the right functionality. Deleting it then starting over – poses a security risk to your website. It is also common for websites to buy packages to increase things like their DA by buying links which can have a negative effect.
An SEO company won’t take chances with your website and will use the tools they have to make sure there are no security issues.
They can handle backlinks, disavows, spam links, black-hat attacks and much more. Make sure your website is safe, secure and successful.
From time to time, Google and other search engines change the purposes and add new features and requirements. If you don’t want or find it hard to decipher what these things mean to you, then when working with an SEO company, you don’t have to pay attention.
And if you want to get a broader understanding of what all the changes will mean for you, your SEO team will give you insight into the adjustments you’ll need to make in the future.
When you try to do your own SEO, you will be going back and forth, adding things, changing things, testing, etc. For every minute you spend on it, however precious it is, you’re wasting time working on customer work, products and services.
SEO agencies have teams that will tackle multiple areas of your website at once and have a schedule that is the most efficient way to get maximum results. Content, on- and off-page optimization, image texts, etc. will all change simultaneously.
Urgent changes can be made instantly and other SEO issues can be highlighted and fixed.
Perhaps the most important thing you will benefit from when hiring an SEO company is that you will get all of their years of experience. SEO agencies keep their staff trained and everything they do is beneficial to their clients. They are results driven, which means that all the experience they have becomes something you will benefit from.
Additionally, some SEO agencies will specialize in a specific industry or have teams that do. And they’ll have experience with brands at every stage – and brands like yours too.
It also means you can ask them to see some of their previous results and decide if this is the route you want to take.
SEO is just one of the things that can help your business grow and succeed: 13 steps to make your business a success online – Flux Magazine