Seo advertising

Labelium acquires SmartKeyword, SEO specialist

Labelium, the global digital performance agency present in 14 countries, has acquired SmartKeyword, the creator of an all-in-one platform specializing in SEO. The acquisition strengthens Labelium’s expertise in the sector by introducing a powerful and flexible tool for its clients in America and abroad. With more than 160 clients and a team of 30 SEO experts, SmartKeyword has completely redesigned SEO management by creating a new standard, developing a fully hybrid model consisting of a single platform with all the features needed to manage daily activities and Simultaneous access to SEO Experts and Consultants.

“We are extremely proud and excited to engage the SmartKeyword team and platform to help us make the process of creating sustainable SEO strategies more efficient for our clients,” said Carlos Spallarosa, VP SEO/ CRO of Labelium Americas. “This acquisition provides us with a great opportunity to take the strategic and operational aspects of our SEO offerings in the Americas to new heights and we very much look forward to integrating its capabilities and maximizing the performance of the brands we serve.”

Created in 2017 by Louis Chevant and Sébastien Machard, SmartKeyword is positioned as an essential partner for companies and their SEO projects. The founders of SmartKeyword will maintain their current positions and support Labelium’s growth by extending their platform and expertise to the group’s clients. Historically an SEO expert, Labelium is recognized as a specialist in digital performance, building its integrated offer around a network of 12 agency brands, of which SmartKeyword is now a part.

“We have doubled our turnover every year since the creation of SmartKeyword. We have found in Labelium the ideal partner to further accelerate the growth of the company while respecting our history and our identity,” said Chevant and Machard. “Joining Labelium means joining a team that shares the same human values ​​and the same know-how, with the prospect of extending our solution internationally. We created SmartKeyword with the aim of democratizing SEO, we are happy and proud to be one of the benchmarks in our market and look forward to contributing to the growth of Labelium.

“We are delighted to welcome the SmartKeyword team to our group,” said Sylvain Bonnevide, CEO of Labelium. “This acquisition gives us the opportunity to complete our offer and our SEO expertise, already recognized by the world’s leading advertisers. This is the seventh external growth operation for Labelium, the third since 2021. This momentum confirms our ambition to be a major player in the digital performance market.

About Labelium
Independent digital performance agency Labelium drives business growth through performance-driven strategies in over 16 countries. Since 2001, their 600 qualified employees have helped hundreds of local and international companies to develop and/or secure a leading position in their markets. We design and implement innovative, performance-driven and cost-effective digital strategies and deliver winning e-commerce and retail programs. We are premium partners of Google, Facebook and Amazon, always looking for the best approach for our customers. Among Labelium’s more than 550 customers, we count leading companies such as LVMH, L’Oréal, Carrefour, Lexmark, Christie’s, Tommy Hilfiger, Sephora, Lacoste, Rudsak, ba&sh, COTY, Dior, Warner Bros, MSC Cruises and Club Med. For more information, visit

About SmartKeyword
At SmartKeyword, we are convinced that SEO is one of the main marketing levers of our time. Despite all that is said and written about it, SEO is quick, simple and inexpensive to set up. To better support and support SEO managers, Louis Chevant and Sébastien Machard created SmartKeyword in 2017. Composed of an easy-to-use platform, which brings together all the features necessary for the daily management of your SEO, and a team of experts. Experts who will answer the most complex issues, SmartKeyword currently helps more than 100 companies in France and around the world to better manage their referencing. Visit us at