A Leeds-based search engine optimization company was acquired for £ 1.8million by listed digital performance publisher XLMedia.
Blueclaw Media provides services ranging from Search Engine Optimization (SEO), Pay Per Click (PPC) Management to Digital Public Relations and Content Marketing.
XLMedia has been working with the company since December 2020, during which time the BlueClaw team implemented new processes and systems that have improved both performance and traffic at a number of the group’s sites.
The acquisition will provide a UK hub for XLMedia’s European sports activities.
XLMedia will pay £ 600,000 on completion, with an additional £ 00,000 at the end of the first year and an additional £ 600,000 depending on certain performance targets.
Fergus Clawson, owner and founder of BlueClaw, will stay with the company going forward.
In the 12 months ended November 30, 2021, which were heavily impacted by Covid, the business reported revenue of £ 1.1million and EBITDA of £ 100,000. For the 12 months to November 30, 2022, it is expected to generate revenue of £ 1.6 million and EBITDA of £ 400,000.
Stuart Simms, Managing Director of XLMedia, said: “We are delighted to announce the acquisition of BlueClaw, which will allow us to integrate this extremely talented team into the XLM family. After working closely with them for over 12 months, we have been able to experience the quality of their work and are extremely excited to have BlueClaw’s expertise rolled out across our broader portfolio.
“Today’s announcement once again demonstrates our commitment to rebalancing the business with the right skills, people and technologies to create a sustainable platform capable of generating long-term growth. “
XLMedia is advised by Cenkos Securities (appointed advisor and co-broker) and Berenberg (co-broker).