On-site search engine optimizations are changes that can be made directly to a website, changes that are entirely within our control.
This includes elements of technical referencing such as (but not limited to):
- Optimization of content and META data
- the crawlability of your domain
- correct implementation of international targeting (HREF=”Lang”)
- page speed optimization
- Fix 404 errors & 301 redirects
- HTML and XML sitemap optimization
- URL structures and informational architecture
- Duplicate content
- Website design
- …and much more!
The flip side for on-site SEO is contents. A big part of SEO business is researching, creating, and optimizing content. Many industry players would say there is less focus on keywords, with the introduction of “Keyword not provided’ in 2011.
However, if there is no optimized URL or landing page for a particular keyword (or set of keywords), there is virtually no chance that it will generate traffic in any way. organic.
When we develop content for long-term success, we look at the whole domain (like Google does). Google is advanced enough to understand if a landing page is directly relevant to topics/themes that are covered as part of the entire domain.
Our SEO agency has the best in-house writers who find the balance between content optimization and user experience; increase the session time of your users.
Structured data that drives results
Structured data, also known as schema markup, is a type of code that makes it easier for search engines to crawl, organize, and display your content.
We’ll do all the hard work for you, to make sure you can capture position 0 on Google.