MarketBurst, a leading provider of marketing services for SMEs, offers a new approach to SEO that is changing the way businesses approach SEO today.
USA, March 23, 2022 /EINPresswire.com/ — Originally posted at: https://www.marketburst.net/strategic-seo-services/
The MarketBurst Groupa leading provider of marketing services to small and medium-sized businesses, has announced a new approach to search engine optimization (SEO) that changes the way SEO companies approach the program today.
SEO is generally defined as the process of improving the quality and quantity of a website in search engine rankings. It increases search engine rankings by making a site appear higher on the SERPs (search engine results pages). Using natural or unpaid traffic instead of paid traffic will help you reach new customers who search for what they need on Google every day! As a necessary component of any website, it helps to increase visitors and potentially turn them into customers.
The problem is that typical SEO companies only focus on one core element: backlinking. Backlinks are inbound links to a web page from another site. Previously, backlinks were the primary measure of a webpage’s ranking. While still a ranking factor, it is only a minor part of SEO. MarketBurst takes a different approach. A holistic approach.
A holistic approach to SEO
MarketBurst has a unique and holistic approach to SEO that others don’t offer. It’s one thing to rank and drive higher volumes of traffic, and it’s another to get people to click, engage, and buy. The holistic approach manages all of these stages of the search lifecycle and has one goal: to generate sales.
Search result ranking comes from hundreds of different techniques, from website optimization, Google Business updates, content and backlinks, to name a few. This is where most SEO companies leave their clients behind.
“As important as it is for people to see a website’s pages rank on the first page, the goal is to get people to take action. We want them to click,” said Kevin Kohleriter , president of MarketBurst. Getting people to click means dealing with the page titles and content are two of the most important elements. Compelling titles and meta descriptions, coupled with ratings and reviews, tell people what they’re about to read and make them want to read it. We can then lead them to the content they are looking for. “
After generating a “click” to the client’s website, the company found that good content with poor layout reduced SEO performance. The company therefore begins each SEO campaign with the optimization of the website. That means fixing broken links, making the site fast and mobile-friendly, and fixing design issues focused on converting web page readers into leads and leads into sales. This sometimes involves redesigning the existing site, creating SEO specific landing pagesand format existing web pages to make key messages stand out from the rest of the copy.
Ongoing content writing focused on approved keywords and content marketing techniques used to drive traffic consistently.
Another thing that sets MarketBurst apart is that ongoing website maintenance and regular data analysis are complementary and part of maintaining a healthy website and strong SEO program. This means that updates, changes and even functional improvements to the site are included at no additional cost to the customer.
The company currently offers referral programs on a local (restaurants, roofers, doctors, etc.) and national (businesses) basis, meaning there are packages available for all types and sizes of businesses.
Strategic SEO Services of MarketBurst can improve a company’s search engine presence and grow a business. Contact us today for more information.
MarketBurst was founded in 2012 with the vision and philosophy that big business marketing best practices aren’t just for big business. Allowing leaders to step back and see 50,000 feet allows us to develop end-to-end programs that enable sales success and drive revenue. The business is led by an energetic and creative team of strategy and branding experts who drive business success through creative campaigns and fantastic support. The company’s diverse group of customers consists of innovative entrepreneurs, established brands and next-generation technologies that are reinventing the way they market to their customers.
MarketBurst gives you the expertise and strategic guidance of a senior marketing team without the need for full-time in-house experts.
The MarketBurst Group
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