Seo advertising

Master SEO in Google SERPs [Podcast]

Google is always looking for ways to push the boundaries and make its search engine smarter.

Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself in Google’s search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities.

If you want to rank higher in Google search results, this episode is for you! Get insights that will help improve your online visibility and give users the correct information they need when performing searches.

There is more volatility and it is harder to pin down anything. And now we have Google saying something like three to 4000 changes per year. Ten a day on average. –Dr. Pete Meyers, 9:00 a.m.

I see more and more of a trend of people moving Google from general information queries to something more commercially actionable, something lower down the funnel. Google is trying to get you, you know, from fridge to fridge freezer, side-by-side in Chrome. To the point where advertisements will be more effective. –Dr. Pete Meyers, 7:00 p.m.

First, make sure your new SEO KPI is part of your phone team. It’s making sure there’s someone to pick up the phone. –Loren Baker, 42:10

[06:40] – What drew Dr. Pete to Moz.
[08:59] – Are there any other changes to Google’s forecast?
[11:35] – Changes at Google that have a positive impact on site owners.
[16:32] – Should SEO professionals learn to work within the Google ecosystem?
[23:21] – Should we embark on the hybrid approach of PPC and organic?
[25:15] – Is domain authority a Google or Moz metric?
[28:10] – How to define authority in research.
[29:13] – The difference between domain authority and page authority.
[31:06] – If a brand is more sought after, does visibility in non-brand terms also increase?
[37:57] – What components of SEO should not be overlooked?
[45:16] – Changes made by Google that changed the site owner or user behavior.
[52:23] – Will SEO be outdone with Web 3.0?
[57:13] – Does Google rotate the top 10 results?

Resources cited:
Moz SEO tools and software:

As long as there are places to find things, people who want to see things, and other people who want to be found, there will be SEO, shape or form. What it looks like and how we do it will change. –Dr. Pete Meyers, 53:11

I wanted Search Engine Journal to be about search engines, not just SEO or paid search, because I think search engines are the glue that holds the internet together. And no matter what site you are on, you have to find what you are looking for. So there is SEO and paid search for everything. –Loren Baker, 55:22

I don’t think we understand how much things change. And it’s not just Google putting switches, you know, the world is changing, our intent is changing day by day as new information comes in. –Dr. Pete Meyers, 1:01:28

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When you want to know what’s going on with Google, Dr. Pete is here for you! He spends his days working as a marketing scientist for Moz in Seattle. His job is to monitor the changes made by the algorithms from time periods ranging from 2002 to the present – so trust us when we say this guy knows his stuff!

In addition to being a computer scientist, Dr. Pete is also a psychologist and an entrepreneur! After developing an event startup in its early years, he joined Moz. In his day-to-day responsibilities, he works with the marketing and data science teams to develop product research and data-driven content.

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