Seo advertising

Moon and Owl Marketing reports on the SEO LASIK audit they conducted for one practice to offer a lesson to other practices

Fort Worth, March 10, 2022 (GLOBE NEWSWIRE) — Fort Worth, Texas –

Moon and Owl Marketing, a full-service digital marketing agency based in Fort Worth, TX, is pleased to announce that it offers a free SEO audit and outlines the LASIK SEO Audit they did for a certain eye office. They believe that companies can learn from the SEO audit they have done and be able to avoid getting tricked into getting the services of an SEO agency that is not really capable of providing SEO service. effective SEO. The Audit Case Study provides LASIK practice owners and managers with a framework to assess their own site with an application question for each graded section. The agency offers free 30-minute SEO mini-audits for any LASIK practice wondering how their SEO is performing.

The SEO agency for the eye practice claimed to do “ongoing SEO” on the website. Unfortunately, the LASIK practice didn’t really know what was being done, how well it was working, and what was the return on investment of these referral activities.

In terms of brand appearance score, the LASIK practice’s SEO received a B minus rating. This score indicates the effectiveness of the SEO effort in informing potential customers about how they can benefit from the practice, what the practice actually does, and the aesthetic impression the site visitor has of the brand. Although the firm has an attractive website with a good benefits statement, there is no mention of what it does as a service. Also, a Google search indicated that the practice was an optometrist, because the practice’s agency had never changed the homepage title tag.

For traffic and rank score, the rating given was a D minus. It was observed that LASIK practice had less than 15% of all traffic coming from organic traffic. And of the 15%, only about 3% came from non-branded discovery searches.

Meanwhile, when it comes to the site structure score, the grade they gave for the practice was C minus. It was noted that the most important page of the site, which is the practice’s main LASIK page, was three hops deep into the site. It’s not good for SEO because it implies to the search engine bot that it’s not that important when it should be the most important part of the site. In addition, the site has proven to be lacking in compartmentalisation, which consists of categorizing the various topics covered on the site to allow the search engine to better understand what the site is about.

And in terms of entity-friendly content, the LASIK practice site received a D grade. Because Google has shifted to natural language processing using AI, SEO needs to shift its focus from keywords to the subjects. So, for LASIK, the search engine expects to see related topics, such as dry eye syndrome, refractive errors, refractive surgery, etc. It turned out that the LASIK pillar page on their website was missing most of the LASIK related topics.

And as for the scheme code on the LASIK website, the rating given was D plus. It was found that the firm’s site did not have any diagrams on any sub-page or article. When it comes to backlinks, the site received a C plus rating. And in terms of GMB/GBP for map pack ranking, the practice received a D rating. They had no information or service content settled and the site did not appear in the Map Pack ranking.

And finally, in terms of tracking results, the firm’s SEO received a grade of F. This is because they didn’t know how organic search was producing results in terms of increased surgeries.

Founded in 2014 by Jordan P. Fowler, Moon and Owl Marketing has been structured in such a way that it is made up of a group of partners and participants who log in virtually as often as needed. This virtual model allows the business to be streamlined and agile, and to minimize overhead, allowing it to deliver meaningful results at a relatively lower price compared to other digital marketing agencies. Jordan Fowler has a lot of marketing experience due to his work as the director of communications for a global non-profit organization. He was also a senior account manager for a leading medical marketing agency. Although Moon and Owl Marketing has many medical SEO clientsthe intentional expansion of vertical clients enables better cross-industry learning.

Those interested in learning more about the services provided by Moon and Owl Marketing can visit their website or contact them by phone or email.


For more information about Moon and Owl Marketing, contact the company here:

Marketing Moon and Owl
Jordan Fowler
2120 Ellis Ave #4366
Fort Worth, Texas 76164

Jordan  Fowler