Search engine optimization is one of the most effective ways to increase desired website traffic and drive business towards required goals. Movers analyzes the pros and cons of professional and DIY SEO.
The dangers of DIY SEO for movers
SEO, known as search engine optimization, is one of the most valuable tools for generating new business from popular search engines like Google, Bing, Yahoo, and DuckDuckgo. Local or national movers appear in Google based on reviews, proximity, web design, user experience, media, and popularity.
Search engine optimization, when done correctly, can give the website more visibility, traffic and leads, but the question is, is it better to use a professional marketing agency to movers or take the DIY approach? Of course, both options have drawbacks and advantages, but generally having experienced SEO marketers looking after a website is worth it no matter what the expense. Below, they’ve provided a more in-depth look at DIY and professional options to help readers make a more informed decision.
DIY search optimization for movers
A website owner can check their own Google My Business (Maps) listing, upload photos, videos, and even build an essential website through popular platforms like Godaddy, Wix, or Squarespace. The business owner can also create web pages showcasing all of the services they offer, such as safe gun rides, local trips, piano rides, and their starting service areas.
Cost: The only cost a website owner will incur by taking a DIY approach is the cost of the domain name and website hosting. Typically, they cost around $ 25 per month for a domain name, hosting, and email address, which can easily stay below the cost of professional SEO companies, especially for small movers who are just starting out.
Control: Do-it-yourself search engine marketing gives the owner full control over the outcome of the project, ensuring that it goes exactly the way they envision it.
Long: If the owner manually creates web pages for each department and uploads and optimizes images, it can take hours, days, and even weeks that could be spent on actual trips.
Dangerous: Inappropriate optimizations can hamper business and have a significant negative impact on the chances of being found online. This can result in limited search engine views or even deindexing if the right robots txt files are not configured with sitemaps.
Information overload: Web design and SEO take systems. With search engine optimization, a user performs hundreds of tasks, and sifting through the noise to get the signal will require them to become a part-time SEO and marketing expert, or even a full-time job, as it grows. .
Professional SEO for moving companies
Experience: In a professional SEO company that specializes in movers, they’ll have seen everything from startups to multi-million dollar websites, SEO and Google Ads tactics.
Professional grade technology: Most professional web design and internet marketing companies have software or systems that combine the benefits and virtually guarantee results.
Efficiency: With their experience and artificial intelligence, most SEO companies can carry out web design, SEO and Google Ads campaign effectively. Plus, with every job well done the first time, there is no need to redo web pages or sections over and over on the website.
Expensive: Professional service comes with a higher price range. Unlike DIY options, the business owner not only pays for the direct SEO results, but also for the professional customer service that comes with it. Most SEO and digital marketing services range from $ 247 to $ 5,000.
Unscrupulous companies: Unfortunately, less flavorful companies are less experienced in the moving industry or less careful when handling a company’s brand name. People tend to hire them because they are much cheaper than their competition, but once they get paid it’s hard to catch up with them even to correct a mistake.