Seo advertising

Optimizing welcomes SEO specialists and announces a promotion

Optimizing has announced a number of new appointments to the team following a host of client wins including Nando’s New Zealand and Make-A-Wish Australia.

The independent SEO agency has welcomed two SEO specialists into its ranks as well as promoted Kara Moss to the leadership team in the role of People and Culture Leader, solidifying its commitment to investing in women in technology.

Franchesca Del Rosario joined as an SEO specialist after spending several years working in SEO agencies, having worked in the fast growing and competitive mattress and furniture market for Ecosa.

“I’ve already had the opportunity to learn so much here at Optimising. It’s exciting to be around people who live and breathe SEO like me and I’m really excited about the opportunities ahead,” said Del Rosario.

Ellie Handberg also joins as an SEO specialist, comes from an agency with a strong marketing background, and is excited to work with Optimizing’s diverse customer base.

“SEO is truly the missing ingredient in many companies’ marketing strategies and I’m excited to work with Optimizing to help their clients unlock growth with Google. I look forward to working alongside my new colleagues to help our customers get even better results,” she said.

James Richardson, co-founder of Optimising, said: “The last few months have been important for us. We recently expanded our mandate for Nando’s, adding the New Zealand business to our roster after working with the Australian team for over 18 months. We’ve also started working with Make-A-Wish Australia, which is an incredibly worthwhile cause.

“As a result, it has been great to welcome Ellie and Fran to our ranks, they bring a wealth of SEO experience with them and will add a lot of value to our clients.

“We are also very proud of Kara who has shown incredible commitment and drive since joining Optimizing last year. We are excited to see what she brings to the role of responsible for people and culture. It has been great to watch her grow and we are delighted that she has accepted this new opportunity within our leadership team,” he added.

All appointments at agency are effective immediately.