There is perhaps no other digital marketing method in today’s modern world more effective and powerful than SEO. Organic SEO is one of the best ways to see real results that will increase the number of visits you get to your website and to constantly work to introduce new customers to you. What’s special about organic SEO is that it not only introduces you to new and potential customers, but also continues to build your brand in ways that are helpful to existing customers.
If you are just starting to get familiar with the world of SEO, you know that there are two different forms of SEO and two popular forms are organic and local SEO. If you’re wondering what the difference is between these types of SEO, here’s everything you need to know.
What is SEO in general?
The general idea behind SEO is quite simple, SEO stands for Search Engine Optimization, and it focuses on creating or improving content that increases website ranking in Google search results.
Google has provided the average consumer with a way to access information like never before. This means that for the modern business or brand trying to gain exposure, one of the biggest challenges is simply being visible in Google’s search results. Anyone who has ever typed a query into Google knows exactly how overwhelming the millions of results that pop up can be.
This is why most consumers are more likely to choose an option that is closer to the top of Google search results. The placement of a website in a search result is known as ranking, and SEO content works to push that content up the ranks to ultimately be number one.
SEO content specifically interacts with Google’s algorithms and this is how Google will consider this SEO content valuable. The more content Google’s search engine views, the higher the ranking.
What is the difference between organic and local SEO?
Even though organic and local SEO content have the same goal of increasing a website’s ranking on a search engine result, they both have key differences that are important. Both forms of SEO will focus on creating quality content that is optimized using specific keywords and strong backlinks that enhance the value of a website. However, one revolves around a particular location while another revolves around a website.
Organic SEO content
Organic SEO content is more focused on improving a website and making it more visible on a general level. This means anyone from any part of the world can search for a good or service, and organic SEO can help the search engine recognize relevance.
This happens by creating high-quality written content that is specifically written to relate to questions, concerns, or interests that customers might have in relation to a particular good or service.
An example of this might be a company that sells hemp-based clothing and writes SEO content that revolves around the world of hemp-based products. These can be articles focused on certain products or articles answering a common question related to hemp products. There might even be content created that addresses more peripheral hemp issues, such as common myths.
This content would be well-written, high-quality, and contain the appropriate keywords and necessary backlinks to link it to common and related Google searches. Because this content is of high quality, Google’s algorithm will recognize it and give it a higher value in its ranking system. Because it is written to increase awareness of a particular brand and service with existing and potential customers, it will help build brand awareness and trust.
Organic SEO takes time, dedication and talent to work well, however, its organic growth structure has proven itself time and time again. It is a powerful method to naturally attract customers and increase a website’s ranking.
Local SEO uses the same type of high-quality content, but directs its attempts at locality. For example, a bug exterminator that uses local SEO will try to grab the attention of search engine results that take place in a certain location they serve. This is because they are not trying to attract national or even global clientele, but local clientele. This means it will be directed to markup local searches and use SEO content that will show results in a certain geographic location.
Both organic and local SEO are powerful ways to get higher rankings in their respective Google searches for businesses that use them. They both rely on well-written, high-quality content, but each targets different types of search results. Organic targets generic queries for goods and services, while local aims to attract search results tied to geographic locations.