Seo advertising

Pure SEO Wins Gold at the IAB NZ Digital Advertising Awards

Auckland, New Zealand February 24, 2022 –(– Pure SEO won Gold at the IAB New Zealand Digital Advertising Awards – in the Data and Effectiveness category – Best Use of SEM and/or SEO. He had led the pack with two finalist nominations in the category.

The entry, “SEO WARS: The Tortoise and the Hares”, was based on the advanced search engine optimization techniques used on the company’s own website,, after a migration from a previous domain . It is a success story in overcoming the Google search challenges that often arise when transitioning from a local website to a global website.

“What is the best way for an SEO agency to demonstrate that they are the best in New Zealand? The answer is to rank their own website for the most competitive keywords: ‘seo’, ‘seo nz’, ‘seo auckland’, ‘numero one seo company nz’ and many more,” says Dallas Rabot, product manager at Pure SEO. , who led the teams on the project.

“Our competitors had a head start. When we moved from to, we had to start from scratch. Fast forward a year and we had catapulted ourselves to the top spot.

Our in-house team’s expertise in technical analysis, software engineering, content creation and link building helped achieve this goal.

“The sequel,” the post-launch period of not just a domain migration, but a simultaneous technology shift to a new web architecture, was a painful process. The methodology and implementation involved, however, was state-of-the-art and included an implementation technique that had to be invented.

The results speak for themselves: Slow and steady wins the race,” says Rabot.

Pure SEO also had another finalist entry in the category for its work on a search engine marketing campaign that delivered impressive results. The campaign delivered a comprehensive omnichannel strategy, placing customers at the center of a diverse network. Multiple channels and devices were used to reach customers in a whole new way that could bridge the buying journey from online to offline and vice versa to maximize impact and return on ad spend.

“SEM is no longer just about generating online sales or lead forms, it’s the entire online and offline consumer journey that we can impact. From browsing online to discovering products on YouTube, to the route to the store to buy. We can influence all of these steps to deliver the best possible return to our customers, whether large or small,” says Graham Gilbert, SEM Team Leader at Pure SEO.

“It’s the culmination of more than a decade of developing the platforms, processes and culture for our people to succeed. In our early days as a start-up, we were recipients of the David Awards, which recognize young, emerging companies that punch above their weight. Being the recipient of the IAB Awards Gold Medal is therefore a milestone of which we are extremely proud. It shows how far we’ve come and is totally in line with what we’re going to do,” says Richard Conway, Founder and CEO of Pure SEO.

Pure SEO, an independent New Zealand digital marketing and e-commerce agency, was founded in 2009 and has since added its partner services: Digital Popcorn and This Side Up. It provides its clients in New Zealand and Australia with a range of services including Search Engine Optimization, Google Ads and Programmatic, E-Commerce Marketing, Conversion Rate Optimization, Content Marketing and social media. Pure SEO is a Google Premier Partner 2022, which is awarded to the top 3% of agencies in each country.

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Contact information:
Pure SEO
Tali Rose
+64 21 364 093
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