Independent SEO agency Optimizing has strengthened its commitment to the environment by joining 1% for the Planet, the global movement that inspires businesses and individuals to support environmental solutions through annual membership and actions daily.
1% for the Planet advises its member companies on their sponsorship strategies, certifies donations and amplifies the impact of its network. The collective brings people together to increase smart environmental giving, offering individual and professional memberships.
Optimizing is a member company and is committed to donating 1% of its turnover each year to causes verified by 1% for the Planet.
In addition to regular donations, the agency has also taken the opportunity to get involved with organizations that are part of the local community and focus on the environment.
James Richardson, co-founder of Optimising, said: “We have always been passionate about making a real impact on the environment. It is deeply rooted in our personal and professional values.
“As Optimizing continues to grow, 1% for the Planet felt like the perfect opportunity to give back and connect with causes that have real impact.
“We’ve funded great projects for other movement partners, like Yarra River Keepers whose work helps preserve our local Yarra River.”
1% for the Planet CEO Kate Williams said: “Currently only 3% of total philanthropy goes to the environment and only 5% of that comes from business.
“The planet needs more support than this, and our growing network of member companies is doing its valuable part to increase donations and support on the ground.
“We are thrilled to welcome Optimizing to our global movement of over 3,800 companies.”
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