SEO agency Prosperity Media has added four members to its team.
Since his inception in 2012, CEO of Prosperity Media, James Norquay has used his 16+ years of digital marketing experience to build a seasoned team of SEO experts and creatives.
The company differentiates itself from other digital agencies by specializing in search engine optimization and onsite content amplification.
This week, the team added four more staff in the SEO departments. The team welcomed Rebecca Nichelsen – Content Writer, Sam McBeath – Content Writer, Madeline Findlay – Content Writer and Georgia Tan – Senior SEO Consultant.
James Norquay, said: “SEO is often misunderstood and more often than not the value we add to our clients is education so that they can gain buy-in to implement changes in their technology stack. – which, of course, may require a significant developer. Resources. Ultimately more and more people are turning to Google for solutions and this can be a very sustainable path for business growth and customer acquisition. “
Prosperity Media has dominated the Australian SEO space, gaining clients from various industries such as finance, markets, insurance, cryptocurrency, healthcare, and education.
Earning the title of Best Agency in Australia, awarded by Semrush and judged by a panel of industry experts from Atalassian, Vodafone, Canva, Finder and Foundr has strengthened our position in the market.
In 2020, just weeks before the lockdown, Prosperity Media hosted Australia’s first SEO-focused conference. Keynote speakers including Amanda King (Optus), Bernard Huang (Clearscope), Matt Diggity, and Kate Toon addressed a room of over 250 attendees, ranging from writing SERP-ranked content to growth hacking, going through link building tactics.
“COVID-19 has accelerated the realization that digital research is here to stay. But appearing on Google is no quick or easy task. The best time to invest in SEO was years ago and getting the lion’s share of organic search traffic these days is getting harder and harder. Even for brands established in Australia, although they may have great authority over the brand, we find that they have been poorly advised and, as a result, have not performed as well as they could. said Norquay.
With the impending rollout of Google’s Core Web Vitals, there has been some alarmist misinformation shared by some SEO professionals.
“There’s no way to know what impact this will have at the moment – the best we can do is educate customers on what Core Web Vitals is and how they should approach it – whatever it is. be it a small business or a national brand. Sowing fear is not the way. Says Norquay.
As Google continues to improve its algorithm to deliver better results to its users, Prosperity Media will be there to help businesses achieve their goals from search engine traffic.